By: Tom Zawacki, CEO of Adswerve (https://adswerve.com/) Vibe Marketing is a new era of marketing shaped by generative AI creativity, speed, and intelligence enabling marketers and executives to automate marketing campaigns from client brief to concepts, campaigns to optimization. The concept draws inspiration from the software engineering world, where “vibe coding” describes using natural language…
NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing decisions often begin at the annual event in January, just one, high-impact moment isn’t enough to build lasting relationships in today’s experiential environment. While flashy…
1. How has the adoption of native direct deals influenced your ability to reach target audiences? At Eightpoint, native direct deals have fundamentally shifted us from distribution-driven monetization to intent-driven monetization. Because we control high-frequency user touchpoints—browsers, launchers, and utility apps—we’re not just aggregating traffic, we’re capturing real-time behavioral intent signals at scale, particularly within…
1. Komerz has made two acquisitions in under 60 days with Pathformance in February and Glassbox in March. What’s the strategic logic behind moving that fast? Today’s industry is moving faster than the traditional agency model can adapt, and brands are telling us they can’t wait another three years for holding companies to figure out…
1. Microsoft recently introduced Copilot CoWork within Microsoft 365. From your perspective, how does this development change the way marketing teams approach campaign planning and collaboration? AI digital assistants are evolving beyond being individual productivity tools. As the name suggests, Microsoft’s new Copilot CoWork is a team-level tool that works across the shared 365 environment….
Q1. Many B2B marketers still structure their strategy around campaigns and funnels. Why is that model starting to break down? Picture a buying committee researching solutions anonymously across multiple sites. The traditional funnel assumed buyers moved through a predictable sequence, from awareness to consideration to decision, but that’s rarely how B2B purchasing works anymore. Buyers…
1. For years, loyalty programs sold aspiration premium cabins, upgrades, exclusive experiences. When did that promise start to feel disconnected from what travelers actually value? The disconnect emerged gradually, then accelerated. Years of devaluations, blackout dates and opaque redemption processes eroded member confidence long before travelers consciously noticed. The promise of a free flight began…
By Greg Wise, Co-Founder at OneScreen.ai Let’s be honest: a majority of us, especially marketers, are currently trapped in a digital toxic relationship. We go about our days staring at dashboards, stressing over pixels, and hoping that the latest algorithm update does not impact our reach. We’ve retreated so deeply into the “digital-only” bunker that we…
From the survey results, the number one reason customers ghost brands is not being able to reach a human agent. Why do you think it still matters so much even as AI gets more advanced? Customers want confidence that their problem will actually get solved. A human agent represents that safety net. The data shows that 71%…
Marketing teams are being asked to drive pipeline with smaller budgets and leaner teams. Where does getpixel.ai.ai create the most immediate impact for operators who are stretched thin? getpixel.ai delivers immediate impact by removing the manual, fragmented work that slows small marketing teams. Instead of spending hours building assets, coordinating channels, and tracking performance, marketers…
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