Interviews

When it comes to industry events, engagement used to mean attendees showing up, scanning their badge, and sitting through sessions. That bar has significantly elevated. Across industries, people arrive expecting events to feel relevant, interactive, engaging, personalized, and intentional. They also expect the experience to continue after they leave, with follow-up that reflects what they…

NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing decisions often begin at the annual event in January, just one, high-impact moment isn’t enough to build lasting relationships in today’s experiential environment. While flashy…

1. Komerz has made two acquisitions in under 60 days with Pathformance in February and Glassbox in March. What’s the strategic logic behind moving that fast? Today’s industry is moving faster than the traditional agency model can adapt, and brands are telling us they can’t wait another three years for holding companies to figure out…

1. Microsoft recently introduced Copilot CoWork within Microsoft 365. From your perspective, how does this development change the way marketing teams approach campaign planning and collaboration? AI digital assistants are evolving beyond being individual productivity tools. As the name suggests, Microsoft’s new Copilot CoWork is a team-level tool that works across the shared 365 environment….

Q1. Many B2B marketers still structure their strategy around campaigns and funnels. Why is that model starting to break down? Picture a buying committee researching solutions anonymously across multiple sites. The traditional funnel assumed buyers moved through a predictable sequence, from awareness to consideration to decision, but that’s rarely how B2B purchasing works anymore. Buyers…