Q1: You’ve worked inside Adobe and Salesforce ecosystems. What actually feels different right now? Enterprise frustration with big vendors isn’t new. What feels different is how consistent it is, and how it’s coming from everywhere. In conversations with 52 enterprise teams, 94% shared real frustration with their marketing suite. That’s not scattered grumbling. That’s a…
The gap between AI experimentation and scale highlights a critical issue—companies lack structured workflow integration, real-time optimization, and intelligent automation frameworks to translate AI into sustained competitive advantage. As businesses accelerate digital transformation, the real differentiator is no longer experimenting with AI but embedding intelligent process optimization directly into core operations to drive measurable ROI….
Responses by Eric Bramlett, broker-owner of Bramlett Partners How is AI transforming brokerage operations without replacing real estate agents? AI is changing the back office, not the front door. At our brokerage, we’re using it to analyze calls, track lead follow-up quality, understand agent performance, and automate all the other operational stuff that was consuming hours…
You’re stepping into the CEO role at Collage as the company enters its next phase of growth. What’s your vision for Collage moving forward? Collage was built on a simple belief: managing important brand content shouldn’t feel heavy, complicated, or out of reach for growing teams. As we enter our next phase, our vision is…
How is NRF redefining the role of events by becoming a platform for ecosystem-building and community? Events as a whole are an excellent way to create a larger sense of community. However, NRF specifically creates continuity across various retail partners, technology providers, and decision-makers, allowing ideas and relationships to develop past the show floor. This…
Global martech spending is projected to reach $215 billion by 2027, but value realization remains a concern.Nearly 47% of martech leaders say stack complexity and integration challenges prevent them from measuring impact. Almost 66% of marketing operations professionals cite data integration as their biggest stack management challenge. As campaigns span dozens of disconnected platforms, decision-making is…
Jeff Baskin, Chief Revenue Officer Promotions are a key performance area for all retailers, and effectively implementing truly personalized offers at scale has been a goal for enterprise retailers for decades. Eagle Eye’s CRO Jeff Baskin shares his thoughts on how technology is making this goal more attainable, the legacy approaches that are holding retailers…
Each February, the country turns pink. Landmarks glow, national campaigns launch, and stories of survival and resilience fill television screens and social feeds. The scale of support is both inspiring and necessary, reminding millions that they are not alone in the fight against cancer. Yet beyond the national spotlight, something quieter is happening. In hospital…
Spokesperson: Adam Beavis, Country Manager Australia and New Zealand, Databricks. Q1: Agentic AI has moved quickly from experimentation to deployment. What will separate organisations that succeed from those that fall behind after rollout? A: What separates organisations that win with agentic AI after rollout from those that stall is less about the tech — and more…
By: Scott Kozub, VP, Product at Experian Marketing Services For years, first-party data has been positioned as the answer to nearly every challenge in digital advertising. Lose cookies? Build first-party relationships. Privacy gets more complicated? Lean into owned data. Measurement becomes murky? Go direct to the source. That logic still holds, but only up to…
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