TripleLift has three employees among AdExchanger’s 2026 Top Women in Media & Ad Tech honorees, highlighting roles spanning DSP engagement, product operations and publisher-side advertising infrastructure.
Chanelle Urquico, Erica Johnson and Kasey Fan were recognized in three different categories: Urquico in Buy-Side Tech Trailblazers, Johnson in Up & Comers, and Fan in Sell-Side Tech Trailblazers. AdExchanger’s awards program covers technology, media, agencies, publishers and advertisers, making the recognition broader than TripleLift’s own SSP business.
The distinction is particularly relevant to TripleLift because the three roles touch different parts of the advertising transaction. Urquico works on international DSP engagement, connecting TripleLift with demand-side platforms, agencies and advertisers. Fan’s work is focused on the publisher technology layer, while Johnson’s role centers on the operational systems supporting product and engineering teams.
For Urquico, TripleLift says her work helped increase the company’s International Deals Share of Voice from about 6% to 50% during 2025, followed by further year-over-year growth in 2026. The company also credits her with supporting expansion in Southern Europe and adoption of Amazon DSP formats. These figures are company-reported rather than independently verified.
Fan’s recognition provides a more direct view into SSP infrastructure. According to TripleLift, she led early server-to-server integrations with Google Open Bidding and Amazon TAM before working on publisher onboarding infrastructure. The company says the redesigned process reduced launch times from weeks to days.
That type of infrastructure matters because SSPs sit between publishers and sources of advertising demand. Integration quality and onboarding efficiency can influence how quickly publishers gain access to demand, formats and monetization opportunities. TripleLift describes itself as a creative SSP and says its platform works across web, mobile and CTV.
Johnson’s role illustrates another increasingly important part of advertising technology: the operational layer behind product development. TripleLift says she created a common operating model covering three product teams and 10 engineering pods, while also supporting AI adoption within product and engineering.
The recognition comes during a period in which TripleLift is positioning its SSP around broader orchestration rather than simply connecting publisher inventory with demand. The company launched TL Spark in April 2026 as an intelligence layer combining supply, creative, audience data, measurement and optimization.
TripleLift subsequently launched TL Direct, a self-service platform intended to give buyers and sellers greater control over curated deals across web, mobile and CTV.
The awards themselves do not represent a new product launch or change to TripleLift’s marketplace. Their significance is instead tied to the people building and operating infrastructure across the buy side, sell side and internal technology organization.
Market Landscape
The recognition reflects how modern advertising technology increasingly spans multiple technical layers rather than a single buying or selling platform.
AdExchanger’s 2026 honoree list includes professionals from DSPs, SSPs, publishers, agencies, brands, measurement companies and media platforms. Its category definitions specifically distinguish buy-side technology from sell-side infrastructure, including DSP strategy, programmatic trading, publisher technology, SSP strategy and yield optimization.
TripleLift’s recent product development also illustrates the convergence of supply, creative, audience and measurement functions. TL Spark is designed to coordinate these elements within one system, while TL Direct extends that approach into self-service deal execution across web, mobile and CTV.
Strategic Outlook
The three recognitions provide a useful snapshot of the increasingly interconnected roles inside advertising technology.
Urquico’s demand-side work relates to DSP and advertiser adoption. Fan’s responsibilities address publisher integrations and SSP infrastructure. Johnson’s work concerns the product and engineering processes needed to maintain increasingly complex advertising systems.
For advertisers and agencies, stronger DSP connectivity can affect access to supply and deal execution. For publishers, onboarding infrastructure and integrations are important to monetization workflows. For ad-tech companies, operational coordination becomes increasingly important as platforms incorporate AI, CTV, first-party data and measurement capabilities.
The awards themselves should not be interpreted as independent evidence of commercial performance. They are an industry recognition program, while the performance figures cited by TripleLift remain company claims.
Top Insights
- Three TripleLift employees were named 2026 AdExchanger Top Women honorees.
- The recognition spans buy-side engagement, product operations and sell-side technology.
- Kasey Fan’s role highlights the importance of SSP and publisher integration infrastructure.
- Erica Johnson’s work reflects the operational complexity behind modern ad-tech products.
- The recognitions come as TripleLift expands its platform around AI, orchestration and cross-channel advertising.
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