Press Release Archives - Page 2 of 8

NiCE CXone Powers Merlin's Guest Experience

Merlin Entertainments Elevates the Guest Experience Across Its Global Attractions with NiCE Cxone

AdTech EdgeSeptember 16, 2026September 16, 202603 mins

Across LEGOLAND® Resorts, Madame Tussauds, and more, NiCE’s CX AI platform is making every stage of the guest visit, from ticketing to reservations, feel effortless SYDNEY, September 16, 2026 — NiCE (Nasdaq: NICE) today announced that Merlin Entertainments, a world leader in branded entertainment destinations, is leveraging NiCE’s industry-leading CX AI platform, CXone, to power AI-driven guest experiences…

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A8 Media Launches Signal for Smarter DOOH

A8 Media’s New Audience-Led Platform Signal Enables ‘forensic’ Planning, Optimisation and Evaluation of DOOH Campaigns

AdTech EdgeSeptember 10, 2026September 10, 202604 mins

London; 9 September 2026: Out-of-home (OOH) advertising specialist, A8 Media, has launched its proprietary digital OOH (DOOH) planning intelligence and campaign insights platform, Signal. The new tool will help A8’s team plan smarter campaigns, understand performance more clearly and deliver better results for its clients, as the channel continues to grow. (OOH advertising saw a 12.7% increase in…

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Genius Sports and Chris Paul Launch Athlete-Led Media Venture

Genius Sports, NBA All-Star Chris Paul and Words + Pictures Launch New Athlete-Led Sports Media Company

AdTech EdgeSeptember 10, 2026September 10, 202603 mins

Genius Sports (NYSE: GENI), a global leader in sports data and technology, and NBA All-Star and entrepreneur Chris Paul today announced the launch of a new athlete-led sports media company created in partnership with Paul’s Ohh Dip!!! Entertainment and Connor Schell’s Words + Pictures. The new company will develop original sports programming and content franchises built…

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AdTechEdge: Onescreen Names Adam Skinner CEO

Onescreen Names Commerce Media Heavyweight Adam Skinner as CEO to Scale Modern OOH

AdTech EdgeSeptember 7, 2026September 7, 202604 mins

BOSTON, MA – Onescreen, the modern partner for out-of-home (OOH) advertising, today named Adam Skinner as Chief Executive Officer. Skinner joins from Epsilon, where he was Managing Director, Retail Media, and previously served as Chief Technology Officer and then Chief Operating Officer of CitrusAd, the retail media platform Publicis Groupe’s Epsilon acquired in 2021. He succeeds…

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CM360 Integration Simplifies Cross-Platform Ad Measurement

Shirofune integrates with Campaign Manager 360

AdTech EdgeSeptember 4, 2026September 4, 202604 mins

EL SEGUNDO, Calif., September 3, 2026 — Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced it has started offering integration features with Google Campaign Manager 360, a.k.a. CM360. Brands and advertising agencies increasingly run campaigns across multiple platforms, including Google Ads, Meta Ads and Display & Video 360…

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Tracer Partners With Universal Ads to Scale AI Advertising

Tracer Partners with Comcast’s Universal Ads to Modernize Advertising Operations

AdTech EdgeAugust 28, 2026August 28, 202613 mins

NEW YORK, Aug. 26, 2026 — Tracer, the collaborative analytics platform for modern media organizations, today announced a partnership with Comcast’s Universal Ads, which enables brands of any size to create, buy, and measure ads across TV. The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and…

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DOOH Verification Adds Independent Verified CPM

Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home

AdTech EdgeAugust 26, 2026August 26, 202614 mins

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…

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DeepIntent Brings Premium DOOH to Healthcare Marketers

DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers

AdTech EdgeAugust 20, 2026August 20, 202604 mins

NEW YORK, Aug. 18, 2026 /PRNewswire/ — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar’s premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising’s fastest-growing…

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Screwfix Selects Incubeta for AI-Driven PPC

Screwfix appoints Incubeta to its PPC account in the UK and Ireland

AdTech EdgeAugust 13, 2026August 13, 202603 mins

LONDON, August 12th, 2026: Screwfix, the leading retailer to the trade has appointed Incubeta to its PPC account for UK and Ireland. Incubeta won the business following a highly competitive, multi-stage pitch process, led by the brand’s Digital Marketing team. The agency has been awarded full responsibility for its PPC account management and strategic consultancy….

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Meet The People Names Maria Moutsatsos General Counsel

Meet The People Names Former IPG Lawyer Maria Politis Moutsatsos as General Counsel

AdTech EdgeAugust 12, 2026August 12, 202602 mins

New York, August 11, 2026—Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel…

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