AdTechInsights Archives

Omnicom Launches $5 Billion Share‑Buyback, Including $2.5 Billion Accelerated Repurchase

February 20, 2026

PR NewswireFebruary 20, 202609 mins

Omnicom Group Inc. (NYSE: OMC) announced on February 18, 2026 that its board has approved a capital‑allocation plan to repurchase up to five billion dollars of its common stock. The initiative includes a $2.5 billion accelerated share‑repurchase (ASR) transaction that will be settled in two stages, with the first tranche of shares expected on February 20, 2026 and final settlement projected…

Taboola Bolsters Leadership with Former Amazon and NBCUniversal Executive Krishan Bhatia as Chief Business Officer

February 19, 2026

GlobeNews WireFebruary 19, 2026015 mins

Taboola (NASDAQ: TBLA) announced on February 18, 2026 that it has added a heavyweight from the digital‑media arena to its senior ranks. Krishan Bhatia, a veteran who previously spearheaded global video advertising at Amazon and ran NBCUniversal’s advertising and partnership division, will take on the newly created role of Chief Business Officer. In the capacity of CBO, Bhatia…

Study Reveals Emotional Risks in AI-Generated Advertising

April 29, 2025

PR NewswireApril 29, 202504 mins

A new peer-reviewed study by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, has found that while AI-generated ads increase engagement, they can simultaneously trigger negative emotional responses that may erode brand trust and perception.