Programmatic CTV buying is gaining audience scale, but advertisers still face a basic visibility problem: knowing exactly what programming surrounds an ad impression. Gracenote, Nielsen’s content intelligence business, is addressing that gap through its first integration with a demand-side platform, bringing show-level content signals and reporting into The Trade Desk. Announced August 27, the partnership…
TNGlobal, formerly known as TechNode Global, has expanded its regional media portfolio through the acquisition of Jumpstart Media, one of Hong Kong’s long-standing publications focused on startups, venture capital, and entrepreneurship. The transaction strengthens TNGlobal’s position as a technology and innovation media platform while reinforcing Hong Kong’s role as an important gateway connecting Asian startups…
NEW YORK, July 21, 2026 – Today, Culture Hive Media Group announced the integration of its proprietary Cultural Relevance Score (CRS™) into Magnite’s ClearLine platform, giving advertisers a measurable way to identify and activate against culturally relevant audiences and media environments. For decades, advertisers have relied on demographics as a proxy for audience understanding because culture…
LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…
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