A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…
Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.
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