FI Works has deployed its Customer Data Platform (CDP) at FedChoice Federal Credit Union, replacing the credit union’s legacy marketing customer information file (MCIF) with a unified, real-time member data platform. The implementation enables FedChoice to consolidate core banking and digital banking data into a continuously updated customer profile, allowing marketing teams to engage new…
The customer experience technology market continues to consolidate as vendors race to unify customer data, artificial intelligence, and omnichannel personalization into a single enterprise platform. Monetate’s acquisition of Simon AI marks one of the more significant moves in this direction, combining AI-powered experience optimization with a composable customer data platform (CDP) built around real-time customer…
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