What happens to a keyword strategy when the keywords stop being the limit? Advertisers are finding out right now. We noticed that since September Google has been upgrading eligible Search campaigns to Google AI Max. Google AI Max is an AI layer that expands reach, customizes ad text, and sends each searcher to the landing…
Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence NEW YORK, Sept. 29, 2026 — Starling today announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for…
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