Digital video advertising is expanding as advertisers shift budgets toward streaming platforms, mobile video and programmatic buying. A market forecast from The Business Research Company projects that the sector will exceed $612 billion by 2030, reflecting growing demand for video inventory, audience targeting and automated campaign optimization. The forecast highlights opportunities for advertising technology providers, publishers and streaming platforms, although the figures should be treated as estimates from a commercial market research provider.
Market Landscape
The Business Research Company identifies Alphabet, Meta, Amazon, The Trade Desk, Tencent, ByteDance, Comcast, Magnite, PubMatic and Roku among the companies competing in digital video advertising. Its 2025 estimates assign Alphabet and Meta 2% market share each, followed by Amazon at 1%. The Trade Desk is listed at 0.4%, while the other named companies hold smaller individual shares.
The reported figures suggest a fragmented market in which audience access, inventory supply, ad delivery and measurement are distributed across multiple platforms. However, the estimates depend on the research firm’s market definition and revenue methodology, so they should not be interpreted as directly comparable shares of every digital advertising segment.
Competition spans large advertising ecosystems, demand-side platforms, supply-side platforms and connected TV services. Advertisers increasingly need to reach audiences across mobile apps, online video and television screens while managing campaign delivery, targeting and measurement across different environments.
In-stream video is projected to remain the largest format segment, accounting for an estimated 36% of the market, or approximately $223 billion, by 2030, according to the report. The format’s position reflects its use within video content, including streaming and scheduled programming. Connected TV expansion may further increase demand for premium video inventory, though outcomes will depend on audience reach, ad experience and measurement quality.
AI, Programmatic Buying and Regional Growth
The report projects North America will remain the largest regional market, reaching $250 billion by 2030, compared with $60 billion in 2025. It attributes growth to streaming consumption, omnichannel advertising strategies, programmatic buying and more advanced audience segmentation. The stated figures imply substantial expansion, but the forecast should be evaluated against the report’s underlying assumptions and market definitions.
Artificial intelligence is another important area of investment. Automated buying, predictive analytics and campaign optimization can help advertisers manage video campaigns across multiple channels. Generative AI is also reducing some creative production barriers by helping advertisers turn product imagery into video assets.
Amazon Ads introduced its Video Generator and Live Image tools in September 2024, illustrating how AI can support creative development for advertisers. Such tools may make video formats more accessible to businesses with limited production resources. Their commercial value, however, depends on creative quality, brand suitability, campaign objectives and measurable performance rather than automation alone.
Smartphones and faster connectivity also support the expansion of digital video advertising by making streaming and mobile video more accessible. As inventory grows, advertisers and technology providers must address fragmentation in measurement, privacy requirements, ad fraud and differences in reporting across platforms.
Strategic Outlook
Digital video advertising’s next phase will depend on more than market growth. Buyers need reliable cross-channel measurement and clearer comparisons between streaming, social video and other digital formats. Publishers and streaming services must balance monetization with viewer experience, while advertising technology providers need to improve interoperability and transparency.
The market-share estimates published by The Business Research Company indicate that no single listed company dominates the entire category. That creates room for specialized providers in programmatic infrastructure, supply-side monetization, connected TV advertising and campaign measurement. At the same time, large platforms retain advantages through their audiences, advertising tools and distribution networks.
For advertisers, the strategic priority is to evaluate video investments against incremental reach, business outcomes and measurement reliability. For publishers and ad-tech vendors, differentiation will increasingly depend on access to quality inventory, effective automation and credible performance data.
Top Insights
- Market forecast: The Business Research Company projects digital video advertising will exceed $612 billion by 2030.
- Fragmented competition: The report estimates Alphabet and Meta each held 2% share in 2025, under its market definition.
- In-stream leadership: In-stream video is forecast to represent 36% of market value by 2030.
- AI-driven creative: Generative tools can simplify video production, but campaign effectiveness still requires measurement.
- CTV opportunity: Streaming growth creates opportunities for premium inventory, programmatic buying and cross-screen measurement.
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