Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…
