AI in Advertising

As enterprise AI products become more sophisticated, explaining their value to non-technical buyers has emerged as a growing challenge. Video production agency Advids has launched a dedicated production service for AI companies, helping organizations visualize complex technologies such as AI agents, computer vision, and machine learning through technical animations designed for enterprise sales and demand…

PMG360 has introduced AudienceIQ, an audience intelligence platform designed to help marketing and demand generation teams identify high-intent buyers before they appear in customer relationship management (CRM) systems. By combining identity resolution, intent data, CRM enrichment, and audience activation, the platform aims to provide marketers with a broader view of their addressable market while improving…

Global commerce platform SHOPLINE has partnered with AI data platform Papermap to integrate conversational business intelligence into its merchant ecosystem. The collaboration enables merchants to analyze operational data using natural language, automate reporting, and generate real-time business insights without requiring dedicated data engineering teams. The move reflects a broader trend toward embedding AI-powered analytics directly…

The rise of AI-powered search platforms is reshaping search engine optimization (SEO), forcing businesses to rethink how they build online visibility. As generative AI tools such as ChatGPT, Google Gemini, Claude, and Perplexity increasingly influence how users discover information, marketers are moving beyond traditional keyword rankings and focusing on becoming trusted sources that AI systems…

As brands invest heavily in artificial intelligence, marketing analytics, and digital intelligence platforms, many are still struggling to turn growing volumes of data into actionable business insights. A new report from Cision argues that the challenge is no longer collecting information but connecting signals across media, social platforms, search engines, and AI-powered discovery tools to…

Fetch has introduced what it describes as the advertising industry’s first rewarded video format designed specifically for consumers during active shopping journeys. The new ad experience appears after users scan receipts within the Fetch app, allowing shoppers to voluntarily watch branded videos in exchange for rewards. The launch reflects a broader shift in advertising technology…

As digital advertising becomes more competitive and privacy regulations reshape customer acquisition strategies, brands are increasingly turning to AI-powered retargeting platforms to improve conversion rates rather than simply drive website traffic. Advances in deep learning and predictive analytics are enabling advertisers to identify purchase intent more accurately, personalize campaigns in real time, and optimize advertising…

Massive Bio has made its first strategic investment in another artificial intelligence company, backing Rivvi AI to strengthen AI-driven patient engagement and clinical trial operations. Announced at Ai4 2026, the partnership combines Massive Bio’s oncology intelligence platform with Rivvi’s agentic AI workflow infrastructure, aiming to improve patient recruitment, care coordination, and clinical navigation across complex…