Marketing technology company Zoomd Technologies Ltd. has announced a broad-based equity compensation program, granting stock options and restricted share units (RSUs) to directors, executives, employees, and consultants under its Omnibus Equity Incentive Plan. The move is designed to strengthen long-term talent retention and align employee incentives with shareholder interests as competition intensifies across the MarTech…
LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…
The AI communications firm 5W released its inaugural Beauty AI Visibility Index for 2026 on July 2, detailing how U.S. beauty brands fare in the artificial‑intelligence engines that now dominate consumer research. By measuring the proportion of AI‑generated answers that name each brand across five major large‑language‑model platforms—ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews—the index…
Los Angeles, June 22 2026 – Five heavyweight publishers—The Arena Group, BuzzFeed, DMGT, Frommer’s, and Sports Illustrated—have teamed up with Gist, the AI visibility platform from ProRata, to roll out “Gist Answers” and a new “Question Bar” ad format that places brands directly within AI‑generated answers to consumer queries. From Keywords to Questions For more than two decades, digital advertising has been built on keyword‑driven search…
Samba Acquires Bestever AI to Power Agentic Advertising Platform – In a move that could reshape autonomous media buying, Samba, the San Francisco‑based media intelligence firm, announced the purchase of Bestever AI, the GenAI engine built for advertisers and marketers. The deal brings Bestever’s founder Apoorva Govind on board as Samba’s Director of Product, tasked with…
Chalice AI and OpenX Launch AI‑Powered Video Curation Platform for Programmatic Video – The two firms announced a joint solution that embeds custom artificial‑intelligence models directly into OpenX’s supply‑side infrastructure, allowing advertisers to evaluate and bid on high‑quality video inventory in real time. What the partnership delivers Chalice AI, a platform‑agnostic AI media‑decisioning company, has…
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