The IAB Tech Lab announced that it is publishing the first version of the Food Item Classification Framework (FICF 1.0) for public review. The specification, drafted by the newly formed Culinary Standards & Protocols Working Group, aims to resolve a long‑standing ambiguity that has plagued point‑of‑sale (POS) integrations and programmatic advertising: whether a hot dog should be treated…

Good Traffic, the company formerly known as mobilads, announced on March 31, 2026 that it is rolling out its transit‑focused out‑of‑home (OOH) solution in Brazil. The move follows a year‑end rebrand and a series of campaigns that have already covered more than 500 engagements across the United States, the United Kingdom, and Mexico. The Brazilian launch represents…

Maryland’s Business Landscape Gains Momentum Across Energy, Real Estate, Venture Capital and Biotech Energy Relief Takes Center Stage Baltimore Gas and Electric (BGE), Maryland’s largest natural‑gas and electric utility, partnered with Exelon to roll out “The Exelon Promise,” a multi‑year plan aimed at curbing rising energy bills for residential and commercial customers. The initiative promises…

Criteo (NASDAQ: CRTO) announced on March 31, 2026 that its GO performance‑marketing suite is now available as a fully self‑service solution for small and mid‑size businesses. The move gives advertisers the ability to set up an account, input billing information and launch a multi‑channel campaign in as few as five mouse clicks. By exposing its AI‑powered bidding, budgeting…