Aarki has introduced Encore, a next-generation machine learning platform designed to enhance mobile marketing strategies in today’s privacy-first landscape. This platform aims to drive full-funnel growth and performance, offering smarter user acquisition and stronger retention.
DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
Adster Technologies Pvt Ltd, a leader in programmatic advertising technology, has been granted a United States patent for its innovative technology designed to reduce latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster’s unique system and method for optimizing advertisement yield and reducing latency, marking a significant milestone in the ad tech industry.
Gameway, the world’s first premium video game lounge designed for airports, has announced that it has chosen TRG as its new brand advertising agency. TRG will be responsible for overseeing the creative direction, media strategy, brand development, and the revamp of Gameway’s website.
Fuse Media, a leading minority-owned and operated media company, has launched AMPLITUDE, a comprehensive advertising platform designed to empower brands with custom ad solutions that amplify their presence in the dynamic media landscape. This new platform enables brands to reach diverse audiences while leveraging cultural relevance and advanced advertising technology.
Nielsen, a global leader in audience measurement, has unveiled The Ad Supported Gauge, an extension of its renowned The Gauge™. This new quarterly report provides a comprehensive analysis of TV viewing on ad-supported platforms, including broadcast, cable, and streaming. With the 2025 TV Upfronts on the horizon, this report equips advertisers and agencies with critical insights to effectively engage with consumers across ad-supported platforms.
Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.
RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.
VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
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