ABCS Insights and Neptune Retail Solutions have expanded their collaboration to introduce standardized, outcome-based measurement for DOOH campaigns in Canada. The move enables brands to quantify incremental sales lift and incremental return on ad spend (iROAS) tied directly to physical-world media exposure.
Simpli.fi is rolling out a next-generation cross-device attribution capability designed specifically for multi-location brands struggling to measure real campaign impact across CTV, mobile, and desktop.
Growth Channel and Speedeon have announced a new partnership that embeds Speedeon’s audience data directly within the Growth Channel platform—eliminating manual onboarding steps and enabling advertisers to execute programmatic campaigns around a single, consistent audience strategy.
Turning Point with David Jeremiah has appointed longtime leader Nathan Johnson as its new Executive Director of Marketing & Communications, formalizing a strategic consolidation of two critical departments as the ministry expands its national and global reach. The move brings marketing and communications under a single executive vision—an increasingly common strategy among growing organizations seeking…
Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.
Google Gemini claimed the top honor in the 22nd Kellogg School Super Bowl Advertising Review, earning first place for its emotionally driven “New Home” spot—an ad that framed AI not as spectacle, but as a quiet partner in life’s transitions. It marks the fourth time Google has taken the No. 1 position in the Kellogg panel’s rankings, reinforcing the brand’s long‑standing ability to translate complex technology into relatable storytelling.
The company (NYSE: SPGI) has launched Partner Perspectives, a thought‑leadership initiative designed to convene major institutions around the structural trends reshaping global capital markets. The first installment—produced jointly with Vanguard—is titled The Future of Capital Markets: Unlocking Potential Ahead and dives into indexing concentration, bond market durability, and the accelerating evolution of private markets.
The commerce media company (NASDAQ: CRTO) has introduced its new Agentic Commerce Recommendation Service, a system designed to feed large language model (LLM) platforms and retailer chatbots with transaction-ready product recommendations powered by real shopping data—not just scraped product descriptions.
“For a lot of people, ads aren’t just annoying anymore — they’re unsettling,” said Kalleigh Lane, Managing Editor at All About Cookies. “It’s not just how many ads you see, but how much tracking happens behind the scenes to deliver them. People want the ability to browse the internet in peace, without feeling watched.”
For decades, Big Game commercials have followed a familiar script: months of planning, celebrity cameos, Hollywood‑grade crews, and production budgets that can rival indie films. Artlist is betting that formula is no longer inevitable.
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