PR Newswire, Author at AdTech Edge

Telegram Mini App Ads Grow Up: Why 2025 Marks a Turning Point for Performance Marketers

PR NewswireFebruary 5, 2026February 5, 202605 mins

Telegram Mini Apps were once the shiny new toy in messaging-based advertising—loud growth, viral mechanics, and a gold rush of tap-to-earn schemes chasing quick user spikes. In 2025, that era is over. What’s left, according to PropellerAds’ newly released report The State of Telegram Mini App Advertising in 2025, is something far more interesting for serious marketers: a smaller, steadier, and increasingly predictable performance channel.

Read Full News

Rokt mParticle Match Boost Targets Ad Match‑Rate Gaps

Rokt mParticle’s Match Boost Takes Aim at the Match‑Rate Crisis in First‑Party Advertising

PR NewswireFebruary 4, 2026February 4, 202605 mins

Rokt mParticle thinks it has a fix. The company is continuing the rollout of Match Boost, a new capability inside its real‑time customer data platform designed to enrich first‑party audiences at the exact moment they’re activated. The goal: close the growing “match‑rate gap” caused by missing identifiers, fragmented identities, and ongoing signal loss across the ad ecosystem.

Read Full News

ABCS Insights Expands Full‑Funnel Ad Measurement to Canada

ABCS Insights Brings Full-Funnel Ad Effectiveness Measurement to Canada

PR NewswireFebruary 4, 2026February 4, 202602 mins

As marketers face growing pressure to prove what actually drives growth, ABCS Insights is taking its unified advertising effectiveness platform north of the border. The company announced today that its full‑funnel advertising measurement solutions are now available in Canada, giving brands, agencies, and publishers access to a single framework that connects media exposure to real business outcomes—from brand awareness all the way to sales.

Read Full News

Catalyst IQ Launches AI-First SEO Platform for Auto Dealers

Catalyst IQ announced a new Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) product built specifically for AI‑driven search results, today at the National Automobile Dealers Association (NADA) convention.

PR NewswireFebruary 4, 2026February 4, 202602 mins

Designed to help automotive dealers show up when car shoppers search on Google or use AI answer engines, Catalyst IQ’s SEO/AEO solution leverages real‑time market intelligence to influence SEO planning and content. It takes SEO to another level by factoring market demand, current inventory and local, competitive movement. For years, most dealership SEO relied on static keyword lists, historical trends, and generic templates. Catalyst IQ’s new solution flips the script by measuring market demand and potential vs. keywords. It aligns SEO, AEO, and GEO to real inventory, pricing, and in‑market demand, enabling dealers to capture high‑intent queries—including AI‑generated answers—with content grounded in sales reality.

Read Full News

The Ad Man 2.0 revisits a classic marketing legacy with fresh lessons on leadership, values, and navigating AI without losing the human edge.

From Basement Beginnings to AI‑Era Leadership: The Ad Man 2.0 Reframes Marketing for What Comes Next

PR NewswireFebruary 3, 2026February 3, 202603 mins

In 1981, Jim Mudd Sr. started what would become one of automotive marketing’s most recognizable agencies in a basement. More than four decades later, that origin story is being revisited—not as nostalgia, but as a blueprint for navigating an industry now shaped by AI, automation, and relentless digital change.

Read Full News

BIGO Ads, Pixalate Expand Pact to Fight Mobile Ad Fraud

BIGO Ads Expands Pixalate Partnership to Crack Down on Mobile Ad Fraud as IAA Risks Escalate

PR NewswireFebruary 2, 2026February 2, 202605 mins

As mobile advertising budgets keep climbing, so does a less welcome metric: fraud. BIGO Ads, the AI‑powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), is responding by expanding its partnership with Pixalate, a global leader in ad fraud detection and traffic quality measurement. The goal is straightforward but increasingly difficult—to restore trust and transparency in the In‑App Advertising (IAA) ecosystem, where invalid traffic is getting smarter, stealthier, and more expensive.

Read Full News

IAB Names Alison Levin Chair as AI Reshapes Ad Tech

IAB Taps NBCUniversal’s Alison Levin as 2026 Board Chair as AI Reshapes Digital Advertising

PR NewswireFebruary 2, 2026June 26, 202607 mins

The Interactive Advertising Bureau (IAB) is placing a familiar industry heavyweight at the helm just as digital advertising faces its next structural reset. The trade body has named Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its 2026 Board of Directors, with Alan Moss, VP of Global Advertising Sales at Amazon Ads, stepping in as Vice Chair.

Read Full News

Causal Named Ad Age Best Places to Work 2026

Causal Wins Ad Age Best Places to Work 2026 for Third Consecutive Year

PR NewswireJanuary 30, 2026January 30, 202602 mins

The annual ranking honors 50 companies that balance flexibility with performance, autonomy with structure, and care with accountability. Companies are split into two categories—those with more than 150 employees and those with fewer—based on scores from a detailed evaluation by the Workforce Research Group.

Read Full News

MTR & Airport Express Advance OOH with pDOOH & AI

MTR and Airport Express Unveil the Future of OOH with pDOOH and AI Innovations

PR NewswireJanuary 30, 2026January 30, 202603 mins

Hong Kong’s MTR* and Airport Express advertising network took center stage at the “NOW to NEXT: Beyond Limits” Media Sales Summit on December 1, 2025, revealing the future of out‑of‑home (OOH) advertising. Jointly hosted by JCDecaux Transport and MTR Corporation at Kowloon’s W Hotel, the summit highlighted programmatic digital out‑of‑home (pDOOH) solutions, AI‑driven engagement, and sustainability‑focused campaigns.

Read Full News

IAB forecasts 9.5% U.S. ad spend to $750B, led by AI agents

IAB’s 2026 Outlook Signals a 9.5% U.S. Ad‑Spending Surge, Driven by Digital‑First Growth, Cyclical Upswings, and “Agentic” AI

PR NewswireJanuary 29, 2026January 29, 202606 mins

The IAB’s “2026 Outlook” study, released today, projects U.S. advertising spend to reach $750 billion in 2026, up 9.5 % from 2025. That growth outpaces the broader U.S. GDP forecast (around 2 % annually) and puts digital media on track to claim over 80 % of total spend by year‑end.

Read Full News