FreeCast launches multi‑city CTV & OOH advertising campaign

FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of streaming‑as‑a‑service tools.

FreeCast’s new campaign goes beyond the screen

The California‑based digital streaming company announced a coordinated rollout of video billboards, taxi‑top displays, and CTV placements across several U.S. metros. Partnering with New to the Street—a media‑buying firm that blends televised business programming with out‑of‑home (OOH) inventory—the effort aims to put FreeCast’s technology stack in front of commuters, shoppers, and cord‑cutters alike.

The tech stack on display

At the heart of the promotion are four FreeCast initiatives: BEST (Broadcast‑Enabled Streaming Television), Zer0Gap advertising technology, RSSC (Regional Streaming Sports Channels), and a white‑label Platform‑as‑a‑Service (PaaS) that lets telecoms and broadcasters launch turnkey streaming services. The campaign’s creative assets highlight how BEST can ingest linear broadcast feeds and re‑package them for programmatic delivery, while Zer0Gap promises sub‑second latency for real‑time ad insertion across CTV and OOH screens.

Why the announcement matters now

Programmatic ad spend in the United States is projected by eMarketer to surpass $150 billion in 2025, with OOH and CTV together accounting for more than 30 % of that growth. FreeCast’s move taps into this shift, offering a unified platform that bridges the traditionally siloed worlds of digital video and physical out‑of‑home media. For advertisers, the ability to run a single campaign across billboards and connected TVs simplifies workflow, reduces data fragmentation, and improves attribution—key concerns highlighted in a 2023 Gartner survey that found 62 % of marketers still struggle to measure cross‑channel ROI.

Competitive context

FreeCast’s offering lands in a crowded field of streaming infrastructure providers such as Brightcove, Kaltura, and the newer entrants like Vadoo. While those firms focus primarily on content delivery networks (CDNs) and video hosting, FreeCast differentiates itself by bundling ad‑tech capabilities—dynamic ad insertion, audience segmentation, and a PaaS layer—directly into its platform. Competitors like SpotX (now part of Magnite) excel in programmatic video supply, but they lack the integrated OOH component that New to the Street brings to the table. By aligning with a partner that controls both CTV inventory and high‑traffic billboards, FreeCast can offer advertisers a “single‑source” solution that rivals the fragmented stack of separate DSP, SSP, and OOH vendors.

Implications for enterprise marketing teams

For large brands and agencies, the campaign signals a shift toward “omni‑channel programmatic” where the same audience data drives decisions across screens that were once managed in isolation. Marketing teams can now leverage FreeCast’s first‑party data, combined with New to the Street’s location‑based insights, to orchestrate synchronized messaging—e.g., a sports‑wear brand could trigger a CTV ad during a live game and follow up with a geo‑fenced billboard in the same city minutes later. The integration also promises more granular performance measurement; FreeCast’s analytics layer can attribute conversions back to specific OOH impressions, a capability that Forrester estimates could lift campaign ROAS by up to 15 % when properly executed.

Challenges and next steps

Despite the promise, scaling such a hybrid campaign requires robust cross‑device identity resolution, an area still grappling with privacy regulations like the CCPA and emerging EU ePrivacy rules. FreeCast’s reliance on first‑party data and deterministic matching will be tested as browsers phase out third‑party cookies. Moreover, the success of the rollout will hinge on the quality of creative assets and the ability to deliver consistent video quality across disparate display technologies—a technical hurdle that many early adopters of CTV‑OOH convergence have encountered.

Conclusion

FreeCast’s multi‑city advertising push underscores a broader industry trend: the convergence of digital video, programmatic buying, and out‑of‑home media into a single, data‑driven workflow. By bundling its streaming platform with New to the Street’s OOH inventory, the company positions itself as a one‑stop shop for brands seeking to navigate an increasingly fragmented ad landscape. If the campaign delivers on its promise of unified measurement and streamlined execution, it could set a new benchmark for how ad‑tech firms approach cross‑screen advertising in the post‑cookie era.

Market Landscape

The ad‑tech market is at a inflection point where CTV, OTT, and OOH are no longer peripheral channels but core components of programmatic strategies. IDC predicts that CTV ad spend will grow at a compound annual growth rate (CAGR) of 23 % through 2027, while OOH digital screens are slated to reach 1.2 billion impressions per day globally, according to Statista. This convergence is driving demand for platforms that can ingest, process, and serve ads across heterogeneous environments without manual hand‑offs. Vendors that can provide end‑to‑end solutions—encompassing data ingestion, identity resolution, real‑time bidding, and cross‑screen analytics—are poised to capture a larger share of the $200 billion programmatic market projected by Forrester for 2026.