Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.

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Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing

At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.

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Cadent Launches Advanced Supply Category Targeting for Advertisers

Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.

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DoubleVerify to Join 2025 Baird Global Investor Conference

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.

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David Droga Steps Down as Accenture Song CEO, Named Vice Chair

Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.

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