By combining Marriott’s first-party insights and owned channels with premium offsite activation, Marriott Media is building a connected ecosystem that helps brands reach travelers from pre-trip planning to arrival and beyond. The latest expansion includes new partnerships and capabilities that further distinguish Marriott Media from traditional media networks and advance its vision to build the leading travel media network at scale.Marriott Media’s new partnerships with FreeWheel, LiveRamp, Nexxen and Viant will give advertisers additional ways to connect their own customer data with Marriott’s high-value traveler audiences and activate campaigns across premium video and omnichannel environments. The expanded partner ecosystem includes:
- FreeWheel connects Marriott’s travel audiences with advertisers buying premium streaming video and expanding their ability to reach high-value travelers at scale across trusted streaming environments.
- LiveRamp extends Marriott’s first-party data capabilities at scale, enabling brands to securely match their customer data with Marriott’s to build custom audience segments and activate them across Marriott Media’s owned and third-party marketplace inventory.
- Nexxen enables advertisers to activate Marriott’s high-value audiences across premium CTV and video inventory through both private marketplace and demand-side buys.
- Viant strengthens household-level identity and omnichannel activation capabilities, enabling advertisers to reach Marriott’s traveler audiences wherever they navigate in digital media.
The expansion builds upon significant growth across Marriott Media’s owned and operated channels. Over the past year, Marriott Media has expanded its direct sales offering by more than 50%, added eight new placements, including high-impact takeovers across Marriott Bonvoy’s web and app and curated on-property experiential activations. Marriott Media has also grown its pre-set audience offering from eight segments at launch to 32 segments built on more than 500 attributes across travel behavior, spending patterns, passions and lifestyle attributes. Advertisers can activate directly or programmatically across onsite and offsite channels with full-funnel measurement.Guest Room Entertainment brings this expanded reach to life by integrating brand content directly into the in-room TV experience. The channel is particularly effective around citywide events, major meetings and sponsorship activations, helping brands connect with travelers when they are most engaged. In a recent takeover associated with a major business event, Marriott Media exceeded campaign delivery goals by 28% and generated more than 4 million impressions. Recent research further underscores the opportunity, with 75% of travelers reporting they are more open to discovery while traveling than in everyday life.Marriott Media will continue to strengthen its network extension and AI capabilities with existing partners including Koddi and The Trade Desk. Additional partnerships and platform capabilities are expected to be announced in the coming months.
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