TORONTO –StackAdapt, the leading AI advertising and orchestration platform, has welcomed Caroline Tsay to its board of directors. She brings extensive experience leading AI and enterprise software businesses, scaling product organizations and serving on public company boards.
Most recently, Tsay co-founded and served as CEO of Compute Software, an AI cloud optimization company helping enterprises maximize value from workloads running on Amazon Web Services, Google Cloud and Microsoft Azure. Previously, she was Vice President and General Manager of Software at Hewlett Packard Enterprise, leading digital go-to-market strategy for SaaS offerings within its multibillion-dollar software portfolio. Earlier in her career at Yahoo!, she led product management for Search, AI and E-Commerce, supporting more than 500 million daily users and $3.5 billion in revenue.
“Caroline brings a valuable combination of technical depth, experience scaling software businesses and public company board leadership,” said Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt. “She understands how to turn advances in technology into products that deliver value for customers. As we continue to expand our platform and grow globally, her perspective on AI, product strategy and go-to-market execution will be a strong asset to our team.”
In addition to her executive leadership experience, Tsay currently serves on the boards of The Coca-Cola Company, Morningstar and NiCE, and previously served on the boards of Semrush, Travelzoo and Rosetta Stone. She also advises venture-backed AI companies on product strategy and go-to-market execution. She holds a B.S. in Computer Science and an M.S. in Management Science and Engineering from Stanford University.
“What impresses me about StackAdapt is its commitment to customers, the breadth of its platform, and the entrepreneurial energy and innovation fueling its growth,” said Caroline Tsay. “I’m excited to be part of a company shaping the future of advertising and marketing as AI continues to transform the industry. I look forward to working with Vitaly, the leadership team, and my fellow board members to build on this strong foundation and support StackAdapt’s continued growth and success in delivering meaningful value to marketers.”
About StackAdapt
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.
AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
