DoubleVerify is adding a conversational AI interface to its media measurement platform, giving advertisers and agencies a natural-language way to interrogate campaign data and move from performance signals to recommended actions. The company announced Ask Neura on September 17, describing it as a new experience built into DV Pinnacle. Rather than requiring users to work…
Drako is removing a common cost from location-based advertising measurement, offering Foot Traffic Attribution (FTA) at no additional charge for campaigns that use its custom or syndicated audiences across participating demand-side platforms (DSPs). The programmatic outcomes company said agencies and advertisers can access in-flight visit signals when activating Drako audiences, while campaigns managed through Drako’s…
LoopMe has launched an integration with The Trade Desk’s Measurement Marketplace that brings its Brand Lift measurement solution directly into The Trade Desk’s campaign workflow. The integration is designed to give advertisers a more standardized way to evaluate brand impact across markets without moving between separate measurement platforms. The announcement addresses a persistent challenge in…
Ace Hardware is expanding its retail media operation with new measurement, audience, social and commerce-media capabilities as RedVest Media moves deeper into full-funnel advertising. At its inaugural 2027 Upfront, RedVest Media announced incrementality measurement for offsite campaigns, new-to-brand reporting, an expanded audience library, social amplification, influencer marketing and a new advertising relationship with DoorDash. The…
Retail media is entering a measurement phase where proving incremental business value is becoming as important as expanding media budgets. Advisar, a Bentonville, Arkansas-based startup focused on retail suppliers, has raised $750,000 in pre-seed funding to develop an independent decisioning and analytics layer for retail media investment. The round was led by Austin-based Clutch VC,…
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