Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles when watching video content, yet many advertisers continue producing campaigns optimized primarily for sound-on viewing experiences. A new industry study has found that 79% of…
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…
LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and…
When MGID, a global native‑advertising network, first announced its collaboration with Marfeel, a mobile‑optimization platform for news publishers, the buzz centered on “real‑time editorial performance monitoring.” A year later, the two firms have moved from concept to a fully operational analytics suite that surfaces article‑level metrics the instant a story goes live.
WEMADE is going big for the global debut of its Unreal Engine 5 MMORPG Legend of YMIR, and it’s doing so with a partner built for gaming culture at scale: Razer. The two companies have kicked off a worldwide 60-day campaign that blends exclusive digital bundles, cross-platform promotions, and Razer’s enormous payment and channel ecosystem
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