AdTech Archives - AdTechEdge

Stagwell Puts a Research Veteran in Charge of Harris Quest—Its AI-Powered Push Into Modern Market Intelligence

PR Newswire1 month ago07 mins

Stagwell is tightening its grip on the fast-moving world of AI-driven market intelligence. The company has appointed industry veteran Jonathan Gardner as CEO of Harris Quest, the AI-powered research and brand management platform jointly driven by The Marketing Cloud and The Harris Poll. It’s a notable move—less about shuffling leadership, more about signaling where the future of enterprise-grade insights is heading.

S&P Global Marks 10 Years of LME Steel Futures Benchmarking as Demand for Scrap-Based Pricing Surges

PR Newswire2 months ago2 months ago05 mins

The steel market may not grab headlines like AI or quantum anything, but one corner of the sector has quietly undergone a decade-long transformation. S&P Global Energy—formerly S&P Global Commodity Insights—is marking the ten-year anniversary of its Platts steel scrap and rebar benchmarks becoming the settlement reference for two major London Metals Exchange (LME) futures…

WEMADE and Razer Launch Global Campaign for Unreal Engine 5 MMORPG Legend of YMIR

PR Newswire2 months ago2 months ago05 mins

WEMADE is going big for the global debut of its Unreal Engine 5 MMORPG Legend of YMIR, and it’s doing so with a partner built for gaming culture at scale: Razer. The two companies have kicked off a worldwide 60-day campaign that blends exclusive digital bundles, cross-platform promotions, and Razer’s enormous payment and channel ecosystem

Loud Echo Debuts Real-Time AI Creative Platform Built for the Cookieless Era

PR Newswire2 months ago2 months ago05 mins

If the ad industry needed a wake-up call, Loud Echo just delivered one—at machine speed. The startup has launched an AI-powered advertising platform that does what programmatic has talked about for years but never truly achieved: creative that updates itself in real time, per impression, without breaking a sweat.

InCampaign Agency Launches Pipeline Jumpstart Package to Help B2B Brands Scale LinkedIn Ads Faster

PR Newswire2 months ago2 months ago05 mins

LinkedIn advertising has become a critical growth engine for B2B companies—but also one of the most complex and expensive channels to get right. Today, InCampaign Agency, a Chicago-based LinkedIn Ads agency founded by former LinkedIn Ads team members, is introducing a solution built specifically for brands ready to scale with confidence.

News

ZBANX’s New “CMO Agent” Aims to Make Global Brand Building Faster, Cheaper, and Actually Coherent

PR Newswire2 months ago2 months ago08 mins

Global expansion used to be a marathon. Today it’s a maze—one packed with fragmented media channels, country-specific trends, shifting consumer signals, and budgets that must stretch across dozens of moving parts. Many brands enter that maze and never quite find an exit.

Rubrik Taps Ludacris to Explain Its New AI ‘Rewind’ Tech—and the Result Actually Works

BusinessWire2 months ago2 months ago07 mins

AI agents may be the hottest thing in enterprise tech right now, but anyone who has experimented with them knows they can sometimes behave with… enthusiasm. Too much enthusiasm. Whether it’s issuing refunds no one asked for or ordering enough office supplies to stock a warehouse, AI agents can—and do—go off-script.

SoCal Digital Marketing Launches AEO Services to Help Brands Win in the AI Search Era

PR Newswire2 months ago06 mins

Search engines are no longer the sole gatekeepers of online visibility—and SoCal Digital Marketing wants to make sure businesses don’t get left behind. The agency, known for more than a decade of performance-driven SEO, has officially launched Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), a service designed to help brands surface inside AI-generated answers across platforms like ChatGPT, Google Gemini, Perplexity, and emerging large language models.

News

Globant Launches FUSION: AI-Powered Marketing Suite Aims to Redefine the Full Funnel

PR Newswire7 months ago7 months ago06 mins

At this year’s Cannes Lions Festival, Globant—best known for fusing enterprise tech with bold innovation—announced something that may just shake up how CMOs approach their marketing pipelines. Meet Globant FUSION, the company’s latest AI suite built specifically for full-funnel marketing, content creation, and advertising.

News

European Ad Industry Saved €3.45B From Fraud in 2023—But €1B Still Slips Through the Cracks

PR Newswire7 months ago7 months ago05 mins

In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.