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GreenCore Launches AI Commerce Knowledge Graph

GreenCore Launches CPG Knowledge Graph for AI Agent Commerce

Artificial intelligence is steadily moving beyond content generation and customer service into enterprise procurement, where software agents are expected to negotiate, evaluate, and transact with minimal human intervention. GreenCore Solutions Corp.’s latest release reflects that transition by introducing a knowledge graph specifically designed to support AI agent interactions across the consumer packaged goods (CPG) industry….

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Healthcare AI Partnership Expands in Indonesia

Home Control and Articura Partner on Indonesia Healthcare AI

Home Control International’s AI subsidiary Orbiva has signed a strategic memorandum of understanding (MOU) with Indonesian health technology company Articura to develop localized healthcare AI infrastructure and AIoT-powered digital health solutions. The collaboration aims to build AI systems tailored to Indonesia’s healthcare ecosystem while complying with local data sovereignty, regulatory, and clinical requirements, reflecting Southeast…

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BitGo Prime Launches Global Liquidity Layer

BitGo Prime Launches Global Liquidity Layer for Institutional Crypto Trading

BitGo Prime has introduced its Global Liquidity Layer, a new institutional trading infrastructure designed to simplify digital asset trading by connecting exchanges, market makers, OTC counterparties, and regional liquidity providers through a single platform. The launch expands BitGo Prime’s institutional services by combining liquidity sourcing, custody, financing, collateral management, and settlement into an integrated operating…

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AI Brand Safety Expands Across MENA Markets

Zefr Expands Strategic Partner Network Across Türkiye, GCC and Egypt with Black C Media and RedC Media

LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…

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AI Audio Ads Rival Human Voiceovers

AI audio ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact

London; 14 July 2026: AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of ‘The voice of the future: what the latest research tells us about AI audio advertising’, new research commissioned by omnichannel…

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Omnichannel Retail Media Gets New Boost

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

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Azerion Adds Spotify Ad Exchange to Hawk DSP

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Direct connection to the Spotify Ad Exchange opens full access to Spotify’s audio, video, display and podcast inventory, across all deal types, worldwide. Amsterdam; 28 May 2026: Azerion, a leading European digital advertising platform, today announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless…

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Vantage Adds Retail Media Veteran Gallo

Vantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and Delivery

TORONTO—May 28, 2026—Vantage, the operating system for commerce and retail media, today announced that Melissa Gallo has joined the company as Vice President, Solutions and Delivery, a role created to meet the demands of Vantage’s rapidly expanding customer base. She will lead the global teams responsible for customers’ overall success within the Vantage platform as…

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Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform

Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…

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UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy

Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…

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