Measurement has never been more important to marketers, or harder to get right. Attribution remains a core and important part of how campaigns are measured. It helps marketers understand who converted, where their spend is working, and it provides the real-time signals that AI-driven optimization depends on to keep improving performance. But as brands push…
X is partnering with media intelligence company Samba to give entertainment advertisers third-party measurement of whether campaigns on the social platform translate into measurable actions across streaming, linear television and theatrical releases. The partnership introduces Samba Entertainment Outcomes for X campaigns, allowing advertisers to connect campaign exposure with outcomes such as new viewers for streaming…
Drako is removing a common cost from location-based advertising measurement, offering Foot Traffic Attribution (FTA) at no additional charge for campaigns that use its custom or syndicated audiences across participating demand-side platforms (DSPs). The programmatic outcomes company said agencies and advertisers can access in-flight visit signals when activating Drako audiences, while campaigns managed through Drako’s…
Upwave is moving a new approach to brand-lift measurement into closed beta, introducing Predictive Brand Lift, a surveyless methodology that uses Bayesian modeling and AI to estimate advertising impact. The measurement company said the product has been developed and tested for more than a year with selected customers. The closed beta will expand testing across…
Toya has introduced PlayTiger connectors for ChatGPT and Claude, bringing AI-agent capabilities into Roblox analytics, advertising, marketing and studio workflows. The integration is designed to move AI beyond reporting and recommendations by allowing permissioned agents to perform selected actions across the Roblox growth and advertising lifecycle. PlayTiger provides a higher-level orchestration layer on top of…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
