NEW YORK CITY, NY October 26, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the acquisition of Freestar, a leading services and monetization partner to many of the world’s most trusted digital media brands. Freestar will further strengthen Stagwell’s Owned Media offering as the larger Media and Commerce segment…
Measurement has never been more important to marketers, or harder to get right. Attribution remains a core and important part of how campaigns are measured. It helps marketers understand who converted, where their spend is working, and it provides the real-time signals that AI-driven optimization depends on to keep improving performance. But as brands push…
Toya has introduced PlayTiger connectors for ChatGPT and Claude, bringing AI-agent capabilities into Roblox analytics, advertising, marketing and studio workflows. The integration is designed to move AI beyond reporting and recommendations by allowing permissioned agents to perform selected actions across the Roblox growth and advertising lifecycle. PlayTiger provides a higher-level orchestration layer on top of…
Limassol, Cyprus, July 29 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation. The shift from AI assistants to autonomous marketing systems…
NEW YORK– July 14, 2026 – Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP’s platform into one of the…
WASHINGTON, June 03, 2026 (GLOBE NEWSWIRE) — The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of…
It’s 5:00 a.m. on Black Friday, and your customers are scrolling, comparing, clicking, and buying. Your competitors are everywhere, dominating ad placements and pushing personalized offers. Meanwhile, your ads are vying for visibility during one of the most competitive times of the year. And there’s only one thing: whether you’re armed with a well-structured advertising…
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