Sobot has upgraded its AI Agents to focus on completing customer service tasks rather than simply generating responses, introducing agentic reasoning, conversational configuration and natural-language performance analysis. The update changes how Sobot’s agents operate. Instead of relying primarily on predefined workflow triggers, the upgraded system uses a continuous reasoning, acting and observing loop known as…
The launch reflects a broader shift in enterprise software toward AI interfaces that allow users to interact with existing databases and applications through natural-language commands rather than conventional web interfaces or custom code. NGP VAN Interface adds what the company describes as a fourth interaction layer alongside its web applications, APIs and data products. The…
Semiconductor AI startup ChipNexus, formerly known as Primis AI, has launched NEX, an agentic AI platform designed to automate complex semiconductor engineering workflows. Alongside the rebrand, the company also announced a seed funding round led by Cambium Capital. The launch reflects a broader industry shift toward AI agents capable of executing multi-step engineering tasks across…
New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
