The Out of Home Advertising Association of America (OAAA) announced Wednesday that its partnership with the Federal Bureau of Investigation (FBI) on the Digital Billboard Initiative has been renewed, expanding a nation‑wide network of more than 10,000 digital screens that broadcast fugitives, missing‑person alerts and other urgent public‑safety messages. How the technology works At its…
Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified way to target shoppers across digital, mobile and physical screens. What the partnership entails Swiftly, the SaaS‑based retail‑technology provider, announced a strategic integration with Vistar…
Vistar Media and TikTok have announced a partnership that brings TikTok’s “Out‑of‑Phone” creative format to Vistar’s global digital out‑of‑home (DOOH) network, enabling brands to run programmatic, TikTok‑native ads on real‑world screens at scale. The collaboration, unveiled on May 4, 2026, marks the first time TikTok’s mobile‑first storytelling will be automatically delivered across Vistar’s portfolio of large‑format billboards,…
Adams Outdoor Advertising Acquires 15 Billboard Assets in Northeast Pennsylvania from Encore Outdoor Advertising – In a strategic tuck‑in move, Adams Outdoor Advertising announced Thursday that it has purchased 15 billboard faces—13 static and 2 digital—from family‑owned Encore Outdoor Advertising, bolstering its presence across the Pocono region. What the deal entails The transaction adds 15…
A new agency for an evolving market Matter’s selection follows a competitive review that emphasized the agency’s depth of experience with B2B technology clients, its network of relationships across tier‑one business and tech publications, and a demonstrated ability to secure high‑impact coverage. Clear Channel Outdoor, which has positioned itself at the forefront of data‑driven OOH solutions, is…
Lamar Advertising Company (Nasdaq: LAMR) released its fourth‑quarter and full‑year 2025 financial results on February 20, 2026, showing incremental growth across its core metrics while reaffirming a bullish outlook for 2026. The outdoor‑media firm posted net revenues of $595.9 million in Q4—up 2.8% from the same period a year earlier—and delivered a net profit of $154.7 million, a swing from…
Executive Channel Network (ECN) announced today the rollout of ECN Luxe, a new place‑based Digital Out‑of‑Home (DOOH) solution aimed squarely at luxury brands that want to reach Europe’s most affluent professional audiences. The service is built around a simple premise – “luxury chooses its place” – and places full‑motion, high‑definition creative in the foyers and lift…
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