Hankook Tire is expanding its consumer marketing efforts in Vietnam with a cinema advertising campaign for its iON EV tire brand, reinforcing its presence in one of Southeast Asia’s fastest-growing electric vehicle markets. The campaign spans 10 CGV theaters across seven cities, including Ho Chi Minh City, Hanoi, and Da Nang, where the company maintains…
Industrial and professional tool manufacturers are increasingly borrowing strategies from consumer brands as competition intensifies across both retail shelves and digital channels. Rather than focusing solely on product specifications, many brands are investing in personality-driven campaigns that build emotional connections with skilled professionals while reinforcing product credibility. STANLEY’s latest global campaign, “ALL BUILD. NO BULL.”,…
Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…
Infolinks Media, the premium advertising marketplace offering advertisers premium proprietary placements, data, and creative solutions, today announced the appointment of Chao Liao as Chief Operating Officer and General Manager. Liao will lead operational strategy, client operations and integrations, revenue operations, and go-to-market execution as the company continues scaling its premium direct marketplace and omnichannel advertising…
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