LONDON, August 12th, 2026: Screwfix, the leading retailer to the trade has appointed Incubeta to its PPC account for UK and Ireland. Incubeta won the business following a highly competitive, multi-stage pitch process, led by the brand’s Digital Marketing team. The agency has been awarded full responsibility for its PPC account management and strategic consultancy….
Industrial and professional tool manufacturers are increasingly borrowing strategies from consumer brands as competition intensifies across both retail shelves and digital channels. Rather than focusing solely on product specifications, many brands are investing in personality-driven campaigns that build emotional connections with skilled professionals while reinforcing product credibility. STANLEY’s latest global campaign, “ALL BUILD. NO BULL.”,…
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