LONDON, August 12th, 2026: Screwfix, the leading retailer to the trade has appointed Incubeta to its PPC account for UK and Ireland. Incubeta won the business following a highly competitive, multi-stage pitch process, led by the brand’s Digital Marketing team. The agency has been awarded full responsibility for its PPC account management and strategic consultancy….
NULASTIN, a biotechnology-driven beauty company focused on elastin replenishment technologies, has named Hannah Cranston Media as its public relations agency of record following a competitive review. While agency appointments are common across consumer brands, this partnership stands out because of its emphasis on AI-powered content discovery alongside traditional public relations. Under the agreement, Hannah Cranston…
The communications industry has undergone significant transformation over the past three decades. Traditional public relations has expanded into a broader ecosystem involving digital marketing, influencer engagement, social media strategy, crisis preparedness, stakeholder management, and data-driven audience insights. Singapore-based agency APRW is marking its 30th anniversary by reinforcing its focus on integrated communications services designed to…
Adams Outdoor Advertising is pushing further into North Carolina’s fast-developing advertising corridors with the acquisition of out-of-home assets from Keysasa Outdoor in Shelby, a growing city on the western edge of the Charlotte Designated Market Area (DMA). The deal adds two new billboard structures and four high-impact digital faces, strengthening Adams’ presence along key commuter…
Perion Network is tightening its focus on where ad dollars are moving next: commerce-heavy, high-intent media environments where attribution actually matters. The company announced that its Perion One platform is now integrated with Amazon DSP, allowing advertisers to pair Amazon’s first-party audience insights with Perion’s AI-driven creative optimization technology. The goal is straightforward but ambitious—deliver…
Employee advocacy has long been pitched as the most authentic form of brand marketing. But for global enterprises, turning that idea into a scalable, measurable engine has been easier said than done. L’Oréal appears to have cracked the formula. The beauty giant is using Sprinklr Advocacy, part of Sprinklr’s AI-native Unified Customer Experience Management (Unified-CXM)…
Semify is making a decisive bet on where search and advertising are headed next. The white-label digital marketing platform has acquired Dragon Metrics, a Hong Kong–based SEO, PPC, and AI-focused reporting software company with a stronghold in international and non-Google markets. The deal significantly expands Semify’s global measurement footprint while accelerating its ambitions around AI…
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