BOSTON, MA – Onescreen, the modern partner for out-of-home (OOH) advertising, today named Adam Skinner as Chief Executive Officer. Skinner joins from Epsilon, where he was Managing Director, Retail Media, and previously served as Chief Technology Officer and then Chief Operating Officer of CitrusAd, the retail media platform Publicis Groupe’s Epsilon acquired in 2021. He succeeds…
Measurement continues to become a defining priority for the out-of-home (OOH) advertising industry as advertisers demand greater accountability across every media investment. Responding to that shift, DOmedia has expanded its OOH advertising platform through a new integration with Reveal’s Brand Lift solution, allowing agencies and brands to evaluate campaign impact without leaving their existing planning…
As digital advertising becomes more automated and artificial intelligence lowers the barriers to content creation, marketers are once again investing in physical brand experiences that stand out beyond crowded online environments. That was a central theme emerging from Adgile Media Group’s recent industry panel, where executives from leading consumer brands argued that real-world visibility is…
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