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DOOH Store Locators Influence Consumer Intent

Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

Sydney, Australia – 30 September 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the…

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DPAA 2026 Summit Highlights DOOH Growth

DPAA Sets 2026 Video Everywhere Summit as DOOH Enters Its Next Phase

The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…

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DeepIntent Brings Premium DOOH to Healthcare Marketers

DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers

NEW YORK, Aug. 18, 2026 /PRNewswire/ — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar’s premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising’s fastest-growing…

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Azerion and Veridooh Expand pDOOH Verification

Azerion-Veridooh partnership brings independent verification to programmatic DOOH

London; 20 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers.  Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on…

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