Retail Media Archives

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

June 25, 2026

AdTech EdgeJune 25, 202607 mins

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

Vantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and Delivery

May 28, 2026

AdTech EdgeMay 28, 202607 mins

TORONTO—May 28, 2026—Vantage, the operating system for commerce and retail media, today announced that Melissa Gallo has joined the company as Vice President, Solutions and Delivery, a role created to meet the demands of Vantage’s rapidly expanding customer base. She will lead the global teams responsible for customers’ overall success within the Vantage platform as…

Why Retail Media KPIs Still Don’t Match Brand Objectives

December 2, 2025

Paramita PatraDecember 2, 2025010 mins

Your brand invests heavily in a retail media network, launches ads across premium placements, and monitors the dashboard to see impressive click-through rates and sales. But when your quarterly brand tracker rolls in, awareness hasn’t moved, consideration is flat, and long-term preference is lost. Advertisers have realized that retail media KPIs still don’t fully capture…

What Advertisers Can Learn from Programmatic to Fix Retail Media

December 2, 2025

Paramita PatraDecember 2, 2025010 mins

A shopper browses an online marketplace. She clicks on a product, compares prices, checks reviews, but decides not to buy. Later, she was shown an ad offering a discount on the same product, delivered through a retail media network. Retail media is slowly beginning to mirror what advertisers have already been doing in programmatic advertising. …

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