Artificial intelligence is increasingly transforming not just how digital advertisements are created, but how entire campaigns are planned, executed, and optimized. That evolution was reflected in the 2026 MarTech Breakthrough Awards, where Clinch Co-Founder and CEO Oz Etzioni was named MarTech Company CEO of the Year for his contributions to advancing autonomous advertising technologies. The…
Vusion has signed an agreement to acquire In-Store Media (ISM), a retail media company specializing in physical store advertising networks, in a move that strengthens its ambition to build a digital in-store retail media platform. The acquisition combines Vusion’s AI-powered connected-store technology with ISM’s expertise in retail media monetization, positioning the companies to help retailers…
Freedom Holding Corp. has partnered with Ant International’s Antom to simplify cross-border online shopping for consumers in Kazakhstan by integrating the Freedom Bank SuperApp with major Chinese e-commerce platforms. The collaboration aims to enable secure, local payment experiences for international purchases while expanding access to global merchants, reflecting the growing demand for seamless digital commerce…
Massmart has partnered with Criteo to strengthen its retail media capabilities across South Africa, introducing sponsored product and onsite display advertising on its digital properties. The collaboration enables brands and marketplace sellers to reach shoppers with data-driven advertising throughout the purchase journey while positioning Massmart to capitalize on the rapid growth of retail media across…
Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…
TORONTO—May 28, 2026—Vantage, the operating system for commerce and retail media, today announced that Melissa Gallo has joined the company as Vice President, Solutions and Delivery, a role created to meet the demands of Vantage’s rapidly expanding customer base. She will lead the global teams responsible for customers’ overall success within the Vantage platform as…
Your brand invests heavily in a retail media network, launches ads across premium placements, and monitors the dashboard to see impressive click-through rates and sales. But when your quarterly brand tracker rolls in, awareness hasn’t moved, consideration is flat, and long-term preference is lost. Advertisers have realized that retail media KPIs still don’t fully capture…
A shopper browses an online marketplace. She clicks on a product, compares prices, checks reviews, but decides not to buy. Later, she was shown an ad offering a discount on the same product, delivered through a retail media network. Retail media is slowly beginning to mirror what advertisers have already been doing in programmatic advertising. …
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