The Interactive Advertising Bureau (IAB) has officially become a founding partner of the first‑ever Jupiter Festival Miami, a new conference that aims to unite senior executives from media, entertainment, sports and advertising under one roof. The partnership was announced on July 6, 2026, alongside the festival’s confirmation that it will run from October 6‑9, 2026 in Miami. Jupiter Festival,…
FullThrottle Technologies, the Philadelphia‑based AdTech firm behind the fullthrottle.ai® self‑service platform, announced a major upgrade to its SmartMail product on March 11, 2026. The enhancement embeds identity‑based direct‑mail capabilities directly into the company’s demand‑side platform (DSP), allowing advertisers to trigger physical mail pieces in tandem with display, audio, and connected‑TV (CTV) ads—all from a unified workflow. A…
Validity Launches AI‑Powered Email Platform to Bridge Marketer‑Consumer Gap, unveiling Validity Engage—an AI email platform that promises to give marketers clearer data, smarter content creation, and better inbox performance amid growing consumer reliance on AI‑generated summaries. What Validity Unveiled Validity, a veteran provider of marketing analytics tools, announced the general availability of Validity Engage, a…
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
TripleLift Finds 99% of Buyers Consider Deal Curation Important to Media Strategy, Yet Only 21% Rate their Execution as Very Effective – a new global study released on June 17, 2026 uncovers why most advertisers are still stumbling over the promise of curated programmatic buying. What TripleLift Unveiled TripleLift, the Creative SSP built on its TL Spark agentic…
Shirofune Adds Walmart Connect to Its Ad Automation Suite, marking the latest expansion of the platform’s retail‑media capabilities. The California‑based SaaS provider announced on July 16, 2026 that advertisers can now link Walmart Connect campaigns to Shirofune’s unified dashboard, joining a roster that already includes Google, Microsoft, Meta, TikTok and a host of e‑commerce analytics tools….
First Brands Group, a major global supplier of automotive aftermarket parts, has begun winding down select North American operations, marking a significant contraction for a company long embedded in the auto supply chain.
LiveRamp (NYSE: RAMP), the data‑collaboration platform that powers cross‑channel marketing and measurement, announced that its chief executive, Scott Howe, and chief financial officer, Lauren Dillard, will appear before investors and industry analysts at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on Monday, March 2. The session is slated for 9:15 a.m. Pacific (12:15 p.m. Eastern) and will be streamed live on the…
In an industry where capital allocation often follows the drumbeat of quarterly earnings calls and product demos, live sessions at investor conferences provide a more nuanced forum for dialogue. For a company like Viant, whose value proposition hinges on sophisticated AI‑driven platform that automate media buying across the open internet, the ability to field questions…
London – On June 25, 2026, BrandGap.AI announced the public rollout of its AI‑centric competitive positioning service, a tool that claims to replace the traditionally labor‑intensive brand discovery phase with a two‑to‑three‑minute analysis. The solution, which the company says draws on a growing database of more than 1,200 evaluated brands across 30‑plus sectors, delivers an interactive territory…
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