Canadian mobile digital out-of-home (DOOH) advertising company Grow More Technology Group Corp. says it delivered 288 campaigns through September 30, 2026, expanding its footprint to more than 70 cities across eight provinces. The company reported 238 campaigns in 2025 and 77 in 2024, meaning its 2026 campaign count had already exceeded the prior full-year total before the final quarter.
Grow More says its vehicles have travelled more than 200,000 kilometres across campaign activity and generated an estimated 10 million-plus impressions. The company operates GPS-tracked mobile LED billboard trucks equipped with three screens and provides route planning and daily campaign reporting.
The expansion comes as DOOH becomes more integrated with broader digital media strategies. IAB Canada reported that DOOH generated C$153 million in advertising revenue in 2024, up 6.7% year over year. It also identified increasing programmatic adoption, creative innovation and cross-channel collaboration as factors shaping Canada’s DOOH market.
Technology and Advertising Functionality
Grow More’s model differs from conventional fixed outdoor inventory by allowing campaign routes to be adjusted around locations and events. The company says campaigns can be planned around downtown areas, retail districts, stadium corridors, conferences, public gatherings and other high-traffic environments.
Its trucks use GPS tracking alongside strategic route planning and campaign reporting. The three-screen configuration includes two side displays supporting creative up to 1280×720 and a 720×720 rear display, according to the announcement.
The company is also developing capabilities around geofencing, digital retargeting and agency partnerships. These developments point toward a closer connection between physical-world advertising exposure and digital campaign activation, although the announcement does not provide details on the technology partners, targeting methodology or measurement infrastructure behind those integrations.
Market Impact for Advertisers and Agencies
For advertisers, mobile DOOH can provide an alternative to fixed-location outdoor campaigns when campaigns require geographic flexibility or event-specific activation. Grow More cites multi-city programs, longer deployments, product launches, brand-awareness campaigns and location-focused advertising among its use cases.
For agencies, the operational proposition is the ability to coordinate mobile inventory across multiple markets through a single provider while incorporating route information and campaign reporting into media planning. Event-led campaigns can also be adjusted around changing audience concentrations.
The measurement question remains important. IAB’s DOOH Measurement Guide notes that the channel faces inconsistent measurement practices and emphasizes the need for common approaches covering data collection, impressions, attribution and cross-channel measurement.
Programmatic DOOH Relevance
Grow More’s current offering is primarily described around direct mobile billboard campaigns rather than a programmatic marketplace. However, its plans for geofencing, retargeting and broader agency integrations reflect the wider direction of DOOH toward data-driven activation.
IAB Canada estimates programmatic buying accounts for roughly 40% to 50% of DOOH activity, while noting that the figure is difficult to confirm because agencies and market participants classify programmatic and direct campaigns differently.
That distinction matters as mobile inventory becomes part of omnichannel planning: operational flexibility alone does not make an inventory source programmatic, while standardized data and measurement can make physical media easier to integrate into broader buying workflows.
Strategic Outlook
Grow More’s next phase is focused on scaling its mobile DOOH network, with the company citing multi-market campaigns, shared inventory, agency partnerships, geofencing, retargeting integrations and event-focused advertising.
Its campaign growth also creates a larger operational footprint across Canadian markets. The company has completed campaigns in eight provinces and identifies Manitoba and Newfoundland and Labrador as the remaining provinces needed to reach all 10 Canadian provinces.
The strategic opportunity is therefore less about simply adding trucks or routes and more about making mobile outdoor inventory easier to plan, measure and combine with digital media. As DOOH increasingly moves into omnichannel strategies, interoperability and credible measurement will become increasingly important alongside physical visibility. IAB’s broader DOOH framework similarly emphasizes data-driven activation and measurement as the medium evolves.
Top Insights
- Campaign volume is scaling: Grow More reported 288 campaigns through September 2026 versus 238 for all of 2025.
- Mobile inventory provides geographic flexibility: Routes can be planned around events, retail areas, downtown districts and other audience concentrations.
- Measurement is becoming central to DOOH: GPS tracking and daily reporting are positioned as operational components of the offering.
- Programmatic integration remains a broader market trend: IAB Canada estimates programmatic represents roughly 40%–50% of Canadian DOOH activity, although measurement is not uniform.
- Digital and physical activation are converging: Grow More’s planned geofencing and retargeting integrations could connect mobile DOOH with broader digital campaigns.
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