Fetch has introduced what it describes as the advertising industry’s first rewarded video format designed specifically for consumers during active shopping journeys. The new ad experience appears after users scan receipts within the Fetch app, allowing shoppers to voluntarily watch branded videos in exchange for rewards. The launch reflects a broader shift in advertising technology…
As digital advertising becomes more competitive and privacy regulations reshape customer acquisition strategies, brands are increasingly turning to AI-powered retargeting platforms to improve conversion rates rather than simply drive website traffic. Advances in deep learning and predictive analytics are enabling advertisers to identify purchase intent more accurately, personalize campaigns in real time, and optimize advertising…
Massive Bio has made its first strategic investment in another artificial intelligence company, backing Rivvi AI to strengthen AI-driven patient engagement and clinical trial operations. Announced at Ai4 2026, the partnership combines Massive Bio’s oncology intelligence platform with Rivvi’s agentic AI workflow infrastructure, aiming to improve patient recruitment, care coordination, and clinical navigation across complex…
India’s engineering workforce is becoming an increasingly important part of global technology hiring strategies, particularly as companies compete for AI, data and software development talent. Second Talent, a talent platform focused on AI-native engineers across Asia, is expanding into India, adding the country to a network that now spans 10 markets and giving companies a…
Audience intelligence teams can spend significant time turning a campaign brief into the precise variables, exclusions and Boolean logic needed for analysis. TelmarHelixa is attempting to shorten that process with Stanley, an AI-powered Query Builder within its Discover platform that converts natural-language audience objectives into executable audience strategies in under 30 seconds. TelmarHelixa Brings Generative…
Lockton, the world’s largest privately held insurance brokerage and risk management firm, is broadening the deployment of its enterprise intelligence platform, Lockton SAGE, as organizations increasingly seek unified AI solutions rather than fragmented analytics tools. Initially developed for Lockton Re, the platform is now being rolled out across the company’s broader U.S. operations. The expansion…
ENJOY AI has launched its first Americas Open, marking the organization’s expansion into North America with an international robotics and artificial intelligence competition focused on STEM education. Held in Markham, Ontario, the event brought together students from multiple countries to compete in robotics challenges, participate in AI-focused learning activities, and engage with technology leaders, highlighting…
Artificial intelligence is rapidly reshaping digital marketing, but many AI assistants still struggle to provide actionable recommendations because they lack access to industry-specific business data. Audience Town aims to address that limitation with the launch of Whengine AI, a conversational platform purpose-built for home builder marketing. The company says the platform combines a home builder’s…
The home services industry is increasingly embracing ecommerce and AI-driven customer experiences, and a new partnership between Contractor Commerce and Mediagistic underscores how digital advertising is evolving beyond lead generation into full-funnel commerce. Contractor Commerce, an ecommerce platform designed for home service contractors, announced a strategic partnership with Mediagistic, a marketing and advertising agency specializing…
Artificial intelligence is increasingly reshaping marketing technology, but enterprise adoption is being driven by more than automation alone. Organizations are placing greater emphasis on trustworthy AI, governance, privacy, and brand consistency as generative AI becomes embedded in everyday marketing workflows. That shift is reflected in Ragan Communications’ decision to recognize Catharine Montgomery, Founder and CEO…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
