LOS ANGELES, CA, UNITED STATES /EINPresswire.com/ — Culture Hive Media Group, a cultural intelligence company built for media and advertising, today announced a strategic partnership with Alltold, a responsible AI company, to further strengthen its proprietary Cultural Relevance Score® (CRS™) by incorporating deeper video creative intelligence from Alltold. The partnership gives advertisers greater confidence in how creative is likely to resonate before campaigns go live.
As consumers increasingly connect through shared interests, communities, and cultural context, traditional demographic targeting is no longer enough. Whether a brand is speaking to runners, gamers, sneaker enthusiasts, or any other highly engaged audience, the language, imagery, tone, and storytelling all shape whether creative feels authentic or falls flat. When campaigns miss those cues, engagement suffers, media investments become less effective, and opportunities to build meaningful audience connections are lost.
“For years, advertisers have been trying to figure out why some ads connect while others don’t,” said Joe Ligé, Founder and CEO of Culture Hive Media Group. “The missing piece is relevance. Reaching the right audience means nothing if the creative doesn’t resonate. Our CRS™ makes cultural relevance measurable, and by adding Alltold’s video intelligence, we’re giving brands deeper insight to make smarter creative and media decisions before media dollars are deployed.”
CRS™ combines multiple cultural, contextual, creative, and media environment signals to measure how well advertising aligns with its intended audiences. Through this partnership, Alltold’s video intelligence becomes an additional input into that existing framework, providing deeper analysis of video creative across representation, tone, narrative structure, audience perception, and potential bias.
The result is a more comprehensive view of cultural relevance that helps advertisers evaluate creative readiness and translate those insights into stronger media strategy, curation, and activation decisions. By understanding how creative is likely to resonate before campaigns launch, brands can reduce costly revisions, optimize campaign planning, curate more effective media environments, and improve performance across today’s video ecosystem.
“Video tells a story in ways that extend far beyond words or images alone,” said Morgan Gregory, CEO and Co-founder of Alltold. “Our technology helps advertisers better understand how their creative may be perceived before it reaches consumers. By contributing those insights to Culture Hive’s CRS™, we’re helping strengthen the cultural intelligence framework advertisers use to make better creative and media decisions.”
Alltold’s founders previously worked at Google Research on AI systems that used representation and skin tone measurement frameworks, including the Monk Skin Tone Scale, which is also incorporated within CRS™. Together, Culture Hive and Alltold help advertisers better understand cultural alignment before campaigns launch—enabling brands to create more resonant creative, make more informed media investments, and improve performance across today’s evolving video landscape.
AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
