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Scripps pulls 54 stations from DIRECTV – adtech impact

Scripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply Chains

Scripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply Chains. The media conglomerate announced Sunday that it has pulled 54 of its local broadcast outlets—covering 36 Nielsen markets—from DIRECTV’s satellite, cable, and U‑verse line‑up after negotiations for what Scripps called “record‑high” retransmission‑consent rates fell apart. What Happened Scripps, one of the…

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StreamTV Show 2026 Highlights AI‑Driven AdTech

StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming

StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on June 16‑19 in Denver, spotlighting the technology that’s reshaping kids‑and‑family entertainment and live‑sports monetization. The four‑day conference arrives at a moment when advertisers are scrambling to…

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Connected TV Needs Shoppability – Let’s Make It Easier

The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…

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