FuboTV has expanded its partnership with The Athletic by launching The Athletic Video Hub, marking the sports publisher’s first dedicated Connected TV (CTV) video destination. The new hub brings The Athletic’s premium sports programming directly to Fubo’s streaming platform while introducing new advertising and sponsorship opportunities across Connected TV, FAST channels, and branded content. The…
Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…
Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…
India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…
The AI communications firm 5W released its inaugural Beauty AI Visibility Index for 2026 on July 2, detailing how U.S. beauty brands fare in the artificial‑intelligence engines that now dominate consumer research. By measuring the proportion of AI‑generated answers that name each brand across five major large‑language‑model platforms—ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews—the index…
CANNES, France — On June 25, 2026, Omnicom Media announced a partnership with NBCUniversal to roll out a new advertising platform that merges artificial‑intelligence‑generated creative optimization with granular contextual data from streaming content. Dubbed Dynamic Contextual Content (DCC), the service promises to align video ads with the specific episodes, scenes, and viewer moments that best match a brand’s target audience. The…
Gracenote‑PubMatic Launch Real‑Time CTV Advertising Integration Powered by Content Intelligence – Nielsen’s Gracenote and AI‑driven ad‑tech platform PubMatic announced a joint solution that injects episode‑level metadata and live‑sports schedules directly into programmatic auctions, giving marketers the ability to buy connected TV (CTV) inventory with the same precision that linear TV has enjoyed for decades. What…
Scripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply Chains. The media conglomerate announced Sunday that it has pulled 54 of its local broadcast outlets—covering 36 Nielsen markets—from DIRECTV’s satellite, cable, and U‑verse line‑up after negotiations for what Scripps called “record‑high” retransmission‑consent rates fell apart. What Happened Scripps, one of the…
StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on June 16‑19 in Denver, spotlighting the technology that’s reshaping kids‑and‑family entertainment and live‑sports monetization. The four‑day conference arrives at a moment when advertisers are scrambling to…
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
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