Performance‑focused PR agency Dreamday announced today that it has brought on Veronica Gauthier to serve as Senior Vice President of Growth. The hire, disclosed through a PR Newswire release, aligns with the firm’s strategy to deepen its integrated performance‑marketing capabilities as it scales its client roster and internal team.
Founded in 2019, Dreamday has positioned itself at the intersection of traditional public relations, affiliate marketing, and influencer outreach—a model the company calls “Performance PR.” While the agency’s core proposition remains unchanged, adding a leader with Gauthier’s depth of experience signals a deliberate effort to tighten the feedback loop between earned media and measurable revenue.
Gauthier arrives with more than two decades of hands‑on experience in affiliate and performance marketing. Her résumé includes a near‑decade of senior leadership roles within agency settings, during which she oversaw multi‑million‑dollar programs for global brands such as Uber, Target, adidas, Amazon, and GolfNow (NBCUniversal). Notably, she is credited with converting Uber’s fledgling affiliate channel into a scalable, worldwide growth engine—a transformation that required both strategic vision and rigorous execution.
“We built Dreamday on the belief that affiliate, PR, and influencer are stronger together, and Veronica Gauthier is the rare operator who has proven that at a global scale,” said Lauren Kleinman, Dreamday’s founder and chief executive officer. “She’s here because we’re not slowing down.” Kleinman’s comment underscores the agency’s intent to treat performance data as a central pillar of its storytelling, rather than a peripheral metric.
The timing of the appointment follows a year of pronounced expansion for Dreamday. In 2025 the firm added 30 new employees, extending its capabilities across retail, marketplace, travel, and technology verticals. Early 2026 has already brought a fresh slate of clients—including The Farmer’s Dog, Gorjana, Medik8, and Venus et Fleur—illustrating the agency’s continued traction among high‑growth consumer brands.
In her new capacity, Gauthier will head Dreamday’s performance‑growth practice, overseeing the convergence of affiliate, influencer, and public‑relations efforts into a single, scalable ecosystem. The role is designed to ensure that each channel not only supports brand narrative but also contributes directly to bottom‑line results, a balance that many agencies still struggle to achieve.
Industry observers note that the move reflects broader shifts in ad tech and B2B marketing. As marketers demand greater accountability for spend, the line between media buying and performance measurement continues to blur. “Performance‑PR” models like Dreamday’s are gaining traction because they promise both cultural relevance and attributable revenue—a combination that traditional PR or pure‑play affiliate networks rarely deliver on their own.
From a competitive standpoint, Dreamday’s expanded leadership could pressure other boutique agencies that specialize in either earned media or affiliate marketing to reconsider their service architectures. By integrating these functions under a single roof, Dreamday aims to offer clients a more cohesive reporting structure, reducing the friction that often arises when multiple vendors are involved.
For advertisers, the practical impact may be felt in tighter campaign optimization cycles. Gauthier’s track record suggests she will push for real‑time data sharing between PR outreach and affiliate tracking platforms, enabling rapid adjustments to creative assets, influencer selections, and media placements based on performance signals.
The appointment also highlights a growing trend: agencies are increasingly recruiting senior talent with cross‑disciplinary expertise rather than siloed specialists. As brands look to maximize ROI across fragmented media environments, leaders who can navigate both the narrative and the numbers are becoming essential.
Dreamday’s leadership indicates that Gauthier’s mandate will extend beyond client work to internal processes as well. By standardizing measurement frameworks and embedding revenue‑centric KPIs across the agency’s service lines, the firm hopes to create a repeatable blueprint for scaling performance‑driven campaigns.
While the press release refrains from disclosing compensation details, the senior‑level title and scope of responsibility suggest a significant investment in talent aimed at sustaining growth momentum. The move is likely to be watched by investors and competitors alike, given Dreamday’s rapid expansion and its ambition to define a new category within the ad‑tech ecosystem.
In summary, Dreamday’s decision to elevate Veronica Gauthier to Senior Vice President of Growth reflects a strategic bet on the convergence of affiliate, influencer, and PR disciplines. If her previous successes translate to the agency’s broader client base, the firm could set a benchmark for how performance metrics are woven into brand storytelling—a development that may reshape expectations for agency deliverables across the industry.
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