Rector Honored for Nearly Four Decades of Leadership in Advertising Self‑Regulation, Consumer Privacy, and Industry Advocacy – The Digital Advertising Alliance (DAA) announced Thursday that Clark Rector, executive vice president of government affairs at the American Advertising Federation (AAF), has been named the 2026 DAA Privacy Icon. The accolade, presented at the DAA Summit in San Diego, acknowledges Rector’s…
Viant Announces Agreement to Acquire TVision Strengthening Its AI‑Powered Programmatic Platform – In a move that could reshape how brands quantify TV and streaming impact, Viant Technology Inc. (NASDAQ: DSP) disclosed a definitive agreement to acquire TVision Insights, the sole provider of second‑by‑second, eyes‑on‑screen attention data for linear and over‑the‑top (OTT) video. What the Deal…
5W PR Unveils $47 Billion PR Spend Transparency Study, Spotlighting a $15‑20 Billion Protection Gap – the new report, compiled from SEC filings, Gartner data, O’Dwyer’s agency billings and U.S. government contractor records, offers the first sector‑level benchmark of how Fortune 500 firms allocate public‑relations budgets. What the Study Reveals The study estimates that Fortune 500 companies collectively spend roughly $47 billion…
Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences — the education‑focused media network announced a strategic partnership with Kargo, the leading creative‑optimization platform, to give advertisers first‑party, life‑stage‑driven reach across on‑site, off‑site and connected‑TV (CTV) environments. What the partnership delivers The collaboration merges Backpack Media’s “Sallie” data engine, which maps students, recent…
Lamar Advertising announced that it will release its first‑quarter 2026 earnings report on Thursday, May 7, before the market opens. The company will also host a live conference call at 8:00 a.m. Central time to walk analysts through the results and discuss its accelerating investment in programmatic OOH technology. The call can be joined by dialing 1‑800‑420‑1271 (or 1‑785‑424‑1634) with…
Genius Sports Appoints Tony Marlow as Chief Marketing Officer, signaling a strategic push into real‑time sports data marketing and a broader role in the live‑moment economy. Genius Sports, listed on the NYSE under GENI, has long positioned itself as the “operating system of sport,” providing the data backbone for leagues, bookmakers, broadcasters, and brands. The…
AI‑Powered BLOX Digital’s AI‑Powered BLOX NXT Wins CMSWire IMPACT Award, Signaling a Shift in Newsroom Tech. The award, announced, crowns BLOX NXT as the gold‑winner for Excellence in DX Analytics, Observability and Intelligence, underscoring the platform’s “Data Where You Work” philosophy and its deep integration of real‑time analytics and generative AI into daily newsroom workflows….
Analytic Edge Becomes Official TikTok Marketing Partner for Media Mix Modeling, a move that gives enterprise marketers a new, AI‑driven way to measure TikTok’s impact across the full marketing mix. Analytic Edge, a C5i‑group company known for its AI‑powered analytics platform Demand Drivers™ earned the TikTok Marketing Partner badge in the measurement category. The designation signals…
BIGO Ads Earns Spot on Singular’s 2026 Global ROI Leaderboard, Signaling Growing Programmatic Clout. The AI‑driven programmatic platform from JOYY Inc. (NASDAQ: JOYY) has been placed among the Top 15 Growth Ad Partners on Singular’s newly published ROI Index 2026, while also ranking on regional Android‑Gaming leaderboards, including North America. The latest edition of Singular’s ROI Index, a benchmark that evaluates…
Clinch adds former MediaBrands Content Studio leader Melvin Stern as Vice President of Growth, a move aimed at scaling its AI‑powered advertising platform, Flight Control, across North America’s enterprise marketers. Clinch, the SaaS company behind Flight Control—a unified, AI‑driven engine for omnichannel content orchestration, announced on April 9 that Melvin Stern will spearhead new‑business development as its VP of Growth….
