The B2B marketing landscape is undergoing a rapid shift as generative AI platforms become the first point of contact for many buyers. In response, Charlotte‑based demand‑generation specialist JARS Digital announced a strategic alliance with Brandi AI™—the industry’s most comprehensive intelligence platform for enterprise AI visibility—on February 24, 2026. The collaboration aims to equip agency clients with actionable insight into how their brands appear in AI‑generated answers, a service the two firms are branding as Generative Engine Optimization (GEO).
A partnership born from a changing search paradigm
Traditional SEO has long focused on improving rankings in keyword‑based search engines. However, the rise of large language models (LLMs) such as OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude and Perplexity AI has introduced a new discovery layer where answers are synthesized rather than listed. In this environment, a brand’s presence can be reduced to a single citation—or omitted entirely—affecting buyer perception at the moment of decision.
“Search isn’t disappearing, but it’s no longer the only front door,” said Jason Spooner, founder and president of JARS Digital. “Our clients need to know how they show up when prospects ask LLMs complex, high‑intent questions about their category. Brandi AI reveals what’s influencing visibility across tools like ChatGPT and Claude—from missing context to weak trust signals—so we can take clear, data‑backed action.”
Brandi AI’s platform monitors the real‑world queries posed to generative engines, identifies where a brand is cited, compared, or completely left out, and supplies recommendations to improve those outcomes. By joining Brandi’s Agency Partnership Program, JARS Digital will integrate this intelligence into its demand‑generation workflows, offering clients a view of their AI answer share of voice alongside traditional traffic metrics.
What Generative Engine Optimization actually means
GEO, as defined by Brandi AI, is the practice of measuring and enhancing a brand’s presence within AI‑generated answers. Unlike classic SEO, which tracks keyword rankings and backlink profiles, GEO evaluates how LLMs interpret and surface content when answering high‑intent buyer questions. The process involves three core steps:
- Data capture – Brandi AI records the exact queries that trigger AI responses across multiple platforms.
- Visibility analysis – The system determines whether a brand is mentioned, compared, or omitted in each answer, and which sources the model draws from.
- Optimization guidance – Actionable recommendations are generated to close gaps, strengthen authority signals, and improve the likelihood of inclusion in future AI answers.
The partnership promises to deliver this workflow to JARS Digital’s roster of B2B clients, allowing agencies to move beyond click‑through rates and instead focus on the moment a buyer’s question is answered by an AI model.
Why agencies are scrambling for GEO capabilities
The shift toward AI‑driven discovery has left many agencies still anchored in traditional SEO and content analytics. Those tools, while still valuable, do not reveal how a brand is represented inside the compressed answers that LLMs provide. As a result, agencies risk advising clients on tactics that improve rankings but have little impact on AI answer visibility.
“Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era,” said Leah Nurik, co‑founder and CEO of Brandi AI. “Together, we’re helping clients to truly understand how their brands are seen, cited and trusted by AI—and to turn those insights into stronger, more authentic visibility in AI‑driven discovery.”
For B2B marketers, the stakes are high. In high‑value enterprise buying cycles, a single AI‑generated answer that includes a competitor’s name—or omits the brand entirely—can sway a decision before a human ever sees the website. GEO gives agencies a method to monitor and influence that critical touchpoint.
How the partnership will work in practice
JARS Digital will embed Brandi AI’s intelligence into its existing demand‑generation services. The joint offering includes:
- Visibility dashboards that display a brand’s presence across ChatGPT, Gemini, Claude and Perplexity for a set of high‑intent queries.
- Gap analysis reports pinpointing missing citations, weak trust signals, or content that is being misinterpreted by LLMs.
- Action plans that outline content revisions, schema enhancements, and authoritative source acquisition aimed at improving AI answer inclusion.
Clients will receive regular updates that combine traditional SEO metrics with GEO performance, enabling a holistic view of both search engine and AI answer share of voice.
Frequently asked questions, re‑framed for clarity
What is the Brandi AI Agency Partnership Program? The program gives marketing agencies the tools to deliver GEO services. It provides visibility into whether a brand appears, is compared, or is omitted in AI‑generated answers from major LLMs, and supplies concrete steps to improve that visibility.
Why choose a GEO platform over conventional SEO tools? Standard SEO solutions track rankings, traffic and engagement but do not reveal how AI models surface brand information. A GEO platform uncovers the decision‑making logic of LLMs, showing which content the model trusts and where competitors gain an edge, allowing agencies to manage AI answer share of voice in addition to search visibility.
What benefits does the partnership bring to agencies? It equips agencies with a repeatable methodology to locate AI visibility gaps, prioritize high‑impact fixes, and demonstrate value beyond conventional metrics. Agencies can quantify how often a brand appears in AI answers, identify the sources influencing those answers, and show clients the buyer‑stage questions that drive inclusion.
Why is now the right time for agencies to adopt GEO? AI‑generated answers are rapidly supplanting traditional search result lists, delivering concise, synthesized responses. In this format, brands are either present or absent, making inclusion critical. Partnering with a GEO provider helps agencies adapt, protect client visibility at the decision point, and align services with evolving authority and trust mechanisms.
What does this mean for JARS Digital’s customers? While many agencies remain focused on rankings and traffic, JARS Digital will prioritize AI visibility at the moment decisions are made. Using Brandi AI, JARS can detect whether a brand is cited, compared, or excluded when buyers ask high‑intent questions on platforms like ChatGPT, Claude and Gemini. This insight enables concrete actions—strengthening authority signals, refining messaging, and increasing inclusion in AI‑generated answers—far beyond what traditional SEO reporting can provide.
Market implications and competitive context
The emergence of GEO mirrors earlier industry shifts when mobile‑first indexing forced marketers to reconsider how content was presented to smartphones. Just as mobile‑first required new technical SEO tactics, the AI‑first discovery model demands a fresh optimization discipline.
Competitors such as other AI‑visibility platforms and traditional SEO vendors are beginning to incorporate AI answer tracking into their roadmaps, but Brandi AI claims a more comprehensive data set and a dedicated optimization framework. By aligning with a specialized agency like JARS Digital, Brandi AI gains a direct conduit to B2B enterprises that are already investing heavily in demand‑generation and pipeline creation.
For agencies, the partnership signals a broader industry trend: the need to augment classic SEO services with AI‑centric analytics. Firms that fail to adopt GEO risk losing relevance as buyers increasingly rely on LLMs for quick answers.
Looking ahead
Both JARS Digital and Brandi AI see this collaboration as a stepping stone toward a more transparent AI ecosystem. As generative models evolve, the ability to audit and influence how brands are represented in AI answers could become a standard service offering for B2B marketers.
The partnership also highlights the growing importance of data‑driven visibility across the entire buyer journey—not just the top‑of‑funnel. By marrying JARS Digital’s demand‑generation expertise with Brandi AI’s AI‑visibility engine, the alliance aims to provide a unified view of brand performance from the moment a prospect asks a question to the final purchase decision.
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