Maydin Media LLC is expanding the use of its proprietary KAGAPSO® Business Growth Framework, a systems-based approach that connects digital advertising with CRM automation, artificial intelligence, sales workflows and operational processes. The U.S.-based company says the framework has been applied across more than 300 businesses and professionals, particularly in real estate and service-based industries. Rather…
New research from Omnicom Media Intelligence suggests that advertising avoidance has become a broader consumer behavior rather than a problem limited to ad blockers and skipped commercials. The study, From Tuned Out to Leaned In: How to Combat Ad Avoidance, found that 65% of U.S. consumers avoid advertising to some degree, with behaviors ranging from…
Digital advertising buying has become increasingly fragmented as brands and agencies manage separate DSPs, SSPs, direct deals, inventory platforms and measurement systems. The challenge is particularly pronounced in connected TV (CTV), where premium inventory can sit across numerous buying paths and require separate workflows. Olyzon is addressing that fragmentation with the full market launch of…
Location-based advertising is moving beyond broad geographic segments as marketers seek more granular signals for audience targeting, creative decisions and measurement. ZIP codes remain common planning units, but they can encompass multiple communities with different demographics, consumer needs, businesses and local conditions. Nextdoor is addressing that gap with Neighborhood Intelligence, a proprietary data engine designed…
Global product placement is becoming a larger component of brand investment as advertisers seek ways to integrate products into entertainment rather than relying solely on conventional ad formats. New research from PQ Media estimates that worldwide product placement spending increased 12.7% to $37.16 billion in 2025, accelerating from 12.1% growth in 2024. PQ Media forecasts…
Streaming TV has expanded beyond brand awareness campaigns into performance marketing, but attribution remains difficult when viewers see an ad on a television screen and complete a purchase later on another device. Unlike search or social advertising, CTV often lacks a direct click signal connecting exposure to conversion. Vibe, a streaming TV advertising platform focused…
Connected TV (CTV) is increasingly moving toward programmatic models that combine premium streaming inventory with addressable audiences, automated activation and measurable outcomes. At the same time, advertisers are seeking alternatives to fragmented buying paths as streaming inventory expands across platforms and devices. PubMatic has announced that Sony Pictures Entertainment (SPE) has selected it as the…
Generative AI is changing how brands conduct audience research, concept testing, and consumer insight development. Rather than relying exclusively on research panels after a concept is developed, companies are increasingly exploring simulated audiences to accelerate early-stage testing while retaining human validation for consequential decisions. At Advertising Week New York, Vurvey Labs introduced Freckle, a research…
Advertising infrastructure is moving toward an agentic model in which software agents can handle parts of media discovery, planning, buying, selling and optimization. The shift is extending beyond AI-assisted recommendations toward systems that can execute transactions between buyer and seller environments. The IAB Tech Lab has also been developing its Agentic Advertising Management Protocols (AAMP)…
Skydance Corporation has completed its acquisition of Warner Bros. Discovery (WBD), creating a combined media company with two global streaming services, CBS, HBO, cable networks, CBS News, CNN, live sports assets, and a large library of film and television content. For the advertising market, the transaction creates a substantially larger premium video ecosystem spanning broadcast,…
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