V2 Strategic Advisors has formally launched a Databricks practice focused on data, analytics and AI services for media and advertising sales organizations. The boutique consulting firm says the practice will combine its two decades of media and ad-sales experience with the Databricks Data + AI Platform to address data fragmentation and revenue operations challenges. The…
Circana and Best Buy Ads have released findings from a marketing mix modeling (MMM) study designed to measure the impact of retail media beyond transactions occurring within a single retailer. The research examines leading consumer electronics and appliance brands and compares Best Buy Ads with national media investments across sales, category demand and longer-term brand…
Marketplace consultancy Podean has launched the fourth edition of The Marketplace Index 2026, an annual benchmark of Amazon brand performance developed with Amazon data platform Jungle Scout. The report evaluates more than 3,500 brands across six markets: Australia, Brazil, Germany, Mexico, the UK and the U.S. The 2026 edition adds AI Readiness as a scoring…
Intent IQ has launched BidPulse™, a patent-pending methodology designed to independently measure the accuracy of online identifiers attached to programmatic bid requests. Available through BidPulse.org, the service is intended to help advertisers, publishers and ad-tech companies evaluate identity signals used for targeting, frequency capping and attribution. The launch addresses a persistent challenge in identity-based advertising:…
LG Ad Solutions has partnered with Best Buy Ads to make inventory across the LG Electronics TV ecosystem available to U.S. retail media advertisers, including LG’s Home Screen and CTV video inventory. The deal marks the first time LG says its Home Screen inventory has been offered through a retail media network. The partnership reflects…
Tap Native is expanding its publisher monetization program with a fixed $25 CPM opportunity for eligible healthcare advertising impressions, targeting medium and large premium publishers with audiences that include healthcare professionals. The company says publishers can integrate a responsive in-article ad unit through a copy-and-paste tag. Tap Native estimates that its healthcare advertiser demand could…
FouAnalytics and fraud0 are expanding their partnership around automated recovery of potentially wasted Google Ads spend, bringing fraud0’s AI-powered refund workflow to advertisers through FouAnalytics’ independent advertising and digital analytics capabilities. The companies say the initiative is designed to address invalid traffic, suspicious clicks, advertising compliance issues, billing errors and potential platform overcharges. The proposition…
Digital Innovations Group (DIG), developer of the IRMA Engine, has partnered with performance marketing company MarketLeverage to introduce IRMA’s AI-powered marketing platform to advertisers, including potential access to MarketLeverage’s base of more than 5,500 advertisers. The partnership reflects the broader shift toward AI systems that connect campaign planning, creative development, execution and measurement rather than…
Canadian mobile digital out-of-home (DOOH) advertising company Grow More Technology Group Corp. says it delivered 288 campaigns through September 30, 2026, expanding its footprint to more than 70 cities across eight provinces. The company reported 238 campaigns in 2025 and 77 in 2024, meaning its 2026 campaign count had already exceeded the prior full-year total…
A⁵ Media Group has launched with a business model centered on direct audience relationships across media, sports, entertainment, music and brands. Founded by Richard Yaffa, the company is positioning audience participation, content, commerce and technology as interconnected components of a broader commercial model. The launch comes as publishers, entertainment companies, sports organizations and brands look…
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