A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles when watching video content, yet many advertisers continue producing campaigns optimized primarily for sound-on viewing experiences. A new industry study has found that 79% of…
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…
Ecommerce acceleration company Pattern is deepening its push into enterprise AI with the launch of Pattern Intelligence (Pi), a new AI-powered execution engine designed to automate marketplace operations for global consumer brands. The platform reflects a broader shift across ecommerce infrastructure as retailers and marketplace sellers increasingly adopt AI-native systems to optimize advertising, pricing, merchandising,…
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in the United States. The move reflects broader competition across Spanish-language broadcasting, connected TV, and multicultural advertising as media companies race to capture growing Hispanic audiences…
Triple Whale introduced Moby 2, an AI‑powered ecommerce operator that moves beyond analytics to execute marketing actions autonomously, promising a single source of truth for brands navigating today’s fragmented ad‑tech landscape. What Triple Whale Unveiled On May 19, 2026, Triple Whale announced the general availability of Moby 2, the latest iteration of its AI operating system for ecommerce….
Mintel Teams with Dragonfly AI to Add Predictive Attention Intelligence to GNPD — the market‑intelligence firm announced Tuesday that every product entry in its Global New Products Database (GNPD) will now carry a “packaging performance score” powered by Dragonfly AI’s neuroscience‑backed attention analytics. The move aims to give CPG brands a data‑driven view of what consumers actually…
Quad/Graphics (NYSE: QUAD) announced Wednesday that its senior management will take the virtual stage at the Rosenblatt 6th Annual Virtual Technology Summit: The Age of AI on June 9‑10, 2026. The participation signals Quad’s push to position its MX Solutions Suite alongside the AI‑centric tools reshaping the ad tech ecosystem, and it offers enterprise marketers a glimpse…
Gabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech Vendors, a new whitepaper that argues public‑relations output is now a critical piece of the AI‑assisted buying funnel. What the Guide Announces GMG’s whitepaper outlines a step‑by‑step framework that moves PR from a brand‑awareness afterthought to a pipeline‑level engine. The framework blends three disciplines:…
