I Squared Capital has agreed to acquire Australian and New Zealand out-of-home media company oOh!media for approximately A$898 million, targeting a large physical advertising network as digital out-of-home (DOOH), programmatic buying and audience measurement reshape the OOH market. Under the proposed scheme of arrangement, oOh!media shareholders will receive A$1.70 per share in cash, valuing the…
EDO, a TV outcomes measurement company, has released its FIFA World Cup 2026 advertising performance rankings, analyzing more than 1,200 brand ads across 22 categories to identify which campaigns generated the strongest consumer engagement. The ranking highlights Kalshi, Oura Ring, AT&T, Adidas, and other brands that achieved the highest immediate mid-funnel outcomes based on EDO’s…
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