Advertising Technology Archives

Cultural Relevance in Advertising Gets Smarter

Culture Hive Media Group and Alltold Help Advertisers Strengthen Cultural Relevance Before Video Campaigns Go Live

AdTech EdgeSeptember 24, 2026September 24, 202603 mins

LOS ANGELES, CA, UNITED STATES /EINPresswire.com/ — Culture Hive Media Group, a cultural intelligence company built for media and advertising, today announced a strategic partnership with Alltold, a responsible AI company, to further strengthen its proprietary Cultural Relevance Score® (CRS™) by incorporating deeper video creative intelligence from Alltold. The partnership gives advertisers greater confidence in…

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ALT Placements Launches AdTech Publishing Network

ALT Placements Builds Publishing Network for Restricted Markets

EIN PresswireSeptember 17, 2026September 17, 202604 mins

ALT Placements has launched a digital publishing network aimed at businesses that face restrictions or limited availability across conventional digital advertising channels. The company says its model uses content publishing and organic search visibility rather than paid media as an alternative route to digital discovery. The network currently includes more than 120 digital properties, according…

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Luban Speeds Global Ad Spend With PhotonPay

Luban Uses PhotonPay to Speed Global Ad Spend Processing

PR NewswireSeptember 17, 2026September 17, 202604 mins

Luban, the international marketing platform operated by BlueFocus Media, is integrating PhotonPay’s financial infrastructure to accelerate how advertising budgets are funded and reallocated across global campaigns. The companies say the integration has increased ad-spend processing efficiency by three to four times, addressing a less visible constraint in cross-border media buying: moving money quickly enough to…

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MatchBest Expands Industry-Specific AI Portfolio

MatchBest Group Expands Industry-Specific AI Technology Portfolio

EIN PresswireSeptember 7, 2026September 7, 202606 mins

MatchBest Group is positioning itself less as a single AI product company and more as a portfolio operator, building specialized platforms for industries where artificial intelligence can be embedded directly into existing workflows. The company’s portfolio spans creative production, OTT and streaming, healthcare, influencer marketing and enterprise technology. Its strategy is based on a common…

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Tracer Partners With Universal Ads to Scale AI Advertising

Tracer Partners with Comcast’s Universal Ads to Modernize Advertising Operations

AdTech EdgeAugust 28, 2026August 28, 202603 mins

NEW YORK, Aug. 26, 2026 — Tracer, the collaborative analytics platform for modern media organizations, today announced a partnership with Comcast’s Universal Ads, which enables brands of any size to create, buy, and measure ads across TV. The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and…

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FreeCast Targets Telecom Media Monetization

FreeCast Targets Media Monetization Above Global Connectivity

BusinessWireAugust 25, 2026August 25, 202604 mins

FreeCast is positioning its streaming Platform-as-a-Service (PaaS) as a monetization layer for telecom operators, broadband providers, satellite companies and other connectivity businesses, arguing that the next opportunity may lie in what customers do after they get online. The Nasdaq-listed company says its platform can let operators launch branded media services combining FAST channels, AVOD, premium…

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Robot.com Expands Autonomous Delivery and Robot Advertising

PR NewswireAugust 21, 2026August 21, 202605 mins

Robot.com is expanding its relationship with Sodexo beyond autonomous food delivery, adding advertising capabilities to a partnership that began in 2021 and has grown across selected college campuses in North America. Under the new seven-year agreement, Sodexo will continue deploying autonomous delivery solutions while the companies broaden their work to include robot advertising. The deal…

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University of Akron Expands Brand Strategy With Brokaw

PR NewswireAugust 21, 2026August 21, 202605 mins

The University of Akron is taking a broader approach to higher education marketing, expanding its relationship with independent creative and media agency Brokaw beyond social media to encompass the university’s wider brand and advertising strategy. The expanded partnership follows a competitive agency review and gives Brokaw responsibility across brand strategy, creative development, traditional and digital…

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Rocket Mortgage Backs Student Ad Competition

Rocket Mortgage Backs AAF’s 2026-2027 Ad Competition

PR NewswireAugust 21, 2026August 21, 202606 mins

The American Advertising Federation (AAF) is bringing Rocket Mortgage into its National Student Advertising Competition for the 2026-2027 academic year, replacing the traditional classroom exercise with a live client challenge built around strategic advertising, media planning, research and creative development. NSAC has operated for more than five decades, with previous client partners including AT&T, Coca-Cola,…

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Sell The Trend Launches AI Ads Blueprint for Ecommerce

EIN PresswireAugust 19, 2026August 19, 202605 mins

Sell The Trend has launched AI Ads Blueprint, an AI-powered advertising creative tool designed to help ecommerce sellers move from product discovery to campaign-ready advertising without building concepts or prompts from scratch. The new capability connects product research, advertising intelligence and creative generation within the company’s broader ecommerce platform. The tool addresses a familiar bottleneck…

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