Admanager, the ad‑tech arm of Doceree, unveiled a new suite called AI Ads on Chat Screen that turns conversational AI assistants on medical publisher sites into premium advertising real estate. The rollout aims to capture the growing share of health‑related queries answered by AI while offering brands a compliant way to reach physicians within the…
Spokesperson: Adam Beavis, Country Manager Australia and New Zealand, Databricks. Q1: Agentic AI has moved quickly from experimentation to deployment. What will separate organisations that succeed from those that fall behind after rollout? A: What separates organisations that win with agentic AI after rollout from those that stall is less about the tech — and more…
The compromised domains spanned a broad geographic and institutional spectrum. In Indonesia, assets reserved for public authorities and accredited schools were repurposed as gateways to commercial gambling content. Across the Atlantic, subdomains tied to U.S. universities and various private‑sector organizations in other jurisdictions suffered the same fate. In each case, the subdomains were embedded within…
XBP Global Holdings, Inc. (NASDAQ: XBP), a provider of workflow automation solutions, announced a fresh branding initiative titled Next Era of Hyper‑Automation. The campaign, which will be woven through the company’s thought leadership, product messaging, partner programs, and talent outreach, is intended to showcase a forward‑looking vision that blends autonomous AI agents with purposeful human oversight to deliver end‑to‑end execution across complex enterprise environments.
The IT infrastructure giant (NYSE: KD) today introduced a new “policy as code” capability designed to govern how agentic AI workflows operate inside complex, highly regulated environments. The goal is straightforward but ambitious—translate corporate rules, regulatory requirements, and operational controls into machine-readable policies that automatically constrain how AI agents act.
Rokt mParticle thinks it has a fix. The company is continuing the rollout of Match Boost, a new capability inside its real‑time customer data platform designed to enrich first‑party audiences at the exact moment they’re activated. The goal: close the growing “match‑rate gap” caused by missing identifiers, fragmented identities, and ongoing signal loss across the ad ecosystem.
As mobile advertising budgets keep climbing, so does a less welcome metric: fraud. BIGO Ads, the AI‑powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), is responding by expanding its partnership with Pixalate, a global leader in ad fraud detection and traffic quality measurement. The goal is straightforward but increasingly difficult—to restore trust and transparency in the In‑App Advertising (IAA) ecosystem, where invalid traffic is getting smarter, stealthier, and more expensive.
EVA Live, Inc., the AI‑driven ad server tech company, officially began trading on the Nasdaq Stock Market under the ticker GOAI, capturing investor attention and media coverage shortly after its debut.
While its Nasdaq listing is new, EVA is far from a startup. The company has spent nearly a decade developing a proprietary AI ad server capable of operating across search engines and social media platforms without industry limitations. Its proprietary code base allows continuous learning, optimization, and fraud prevention, giving EVA an edge in improving marketing ROI and scaling efficiently.
The Australian digital‑advertising market is at a crossroads. Stricter privacy laws, a push for greater transparency and a growing appetite for “cookieless” solutions are forcing publishers to rethink their revenue engines. At the same time, the region’s dominant ad‑tech players—Google Ad Manager, The Trade Desk and Magnite—are tightening their grip on supply‑side platforms (SSPs) and header‑bidding ecosystems.
The Synergy Between PR and Paid Media In today’s advertising ecosystem, integratingPR and paid media strategies has become essential for delivering maximum impact. Agencies that combine earned, owned, and paid channels are able to extend reach while maintaining authenticity. By aligning storytelling with performance-focused tactics, brands can ensure that their messages resonate with the right audiences…
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