AIinAdvertising

San Francisco, Mar 4 2026 – Apollo.io, the AI‑driven go‑to‑market platform, announced the general availability of its AI Assistant, a conversational engine designed to automate the entire sales workflow. In its launch brief, the company highlighted that nearly 20,000 active users are already leveraging the tool, and that early adopters are 36 % more likely to secure a meeting within…

The proliferation of generative AI tools has accelerated software production cycles, but it has also lowered the entry barrier for malicious actors. Automated code generation, rapid prototyping, and the sheer volume of releases have expanded the attack surface, especially for mobile apps that serve as gateways to corporate data and services. Threat actors are leveraging…

When Orange 142, the programmatic arm of Direct Digital Holdings (Nasdaq: DRCT), announced Ignition+ on March 4, 2026, it signaled a fresh attempt to simplify the increasingly tangled world of digital media buying. The new platform promises a single‑pane‑of‑glass experience that merges campaign activation, inventory access, AI‑based optimization, and performance measurement—all under a flat‑fee structure designed to eliminate hidden…

The marketing‑technology landscape took a notable turn on Tuesday as Klaviyo (NYSE: KVYO) disclosed a strategic alliance with Google. The collaboration is designed to fuse Klaviyo’s real‑time customer‑data platform with Google’s suite of AI, search, advertising, and messaging capabilities, giving brands the tools to deliver what the companies call “autonomous” customer experiences—from the moment a shopper…

Taboola (Nasdaq: TBLA) released its fourth‑quarter and full‑year 2025 financial results, highlighting modest revenue growth, a shift in profitability metrics and an aggressive investment in its Realize platform. The data points to a company that is consolidating its position in the performance‑advertising space while navigating a competitive landscape dominated by AI‑enabled buying. “2025 was not just…

The B2B marketing landscape is undergoing a rapid shift as generative AI platforms become the first point of contact for many buyers. In response, Charlotte‑based demand‑generation specialist JARS Digital announced a strategic alliance with Brandi AI™—the industry’s most comprehensive intelligence platform for enterprise AI visibility—on February 24, 2026. The collaboration aims to equip agency clients with actionable insight…

KNOREX Ltd. (NYSE American: KNRX) unveiled the results of a high‑stakes automotive media effort that ran throughout the Black Friday shopping weekend—a period traditionally marked by soaring ad costs and fierce competition for consumer attention. Leveraging its AI platform, the company reported that a national digital awareness campaign was able to generate more than 54,000 tracked…

eTail West has become a barometer for retail‑media innovation. The event draws senior marketers, agency leaders, and technology vendors who are looking to future‑proof their media strategies. By securing a speaking slot and a sponsor presence, Shirofune signals that it believes its approach is ready for mainstream adoption among U.S. advertisers and agencies. From ROAS…

The product‑experience management platform Salsify announced a substantial uptick in AI‑driven workflow automation for its enterprise customers during 2025, alongside financial results that cleared the coveted “Rule of 40” benchmark for SaaS firms. The company said customers automated more than 768 million tasks, a 50 percent increase from the prior year, and pushed over 5 billion product listings to…