connected tv Archives - Page 2 of 2

Annika DSP Expands CTV Advertising Capabilities

Marketing Architects Expands Annika DSP for Smarter CTV Advertising

BusinessWireJuly 20, 2026July 20, 202606 mins

Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…

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GTPL Hathway Q1 FY27 Revenue Crosses ₹1,000 Crore

GTPL Hathway Revenue Crosses ₹1,000 Crore as Broadband Growth Accelerates

PR NewswireJuly 16, 2026August 4, 202605 mins

India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…

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Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

AdTech EdgeJune 23, 2026June 23, 202603 mins

New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…

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Overwolf and OpenX Showcase Gaming Ad Results

Overwolf Ads and OpenX Prove Gaming Can Deliver CTV-Level Video Performance at Scale

AdTech EdgeJune 10, 2026June 10, 202602 mins

June 10, 2026 – New York, NY – Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at scale. The partnership delivered a 98.2%…

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