Viamedia.ai is expanding its role in addressable television by joining Go Addressable, an industry trade group focused on advancing targeted TV advertising and deterministic identity. The company said the move will support broader access to addressable technology for broadcasters and multichannel video programming distributors (MVPDs), particularly across inventory that has historically been difficult to target…
Benefit Media Group says it tripled projected impressions in a Connected TV campaign promoting Tel Aviv to U.S. audiences after using madSense’s AI technology to adapt a two-minute video into multiple advertising formats. The campaign illustrates a growing operational challenge in CTV: advertisers increasingly want the storytelling capabilities of television while also expecting the flexibility,…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
Amazon Ads has launched “First Day Ready,” a multi-brand campaign designed to connect advertisers with Gen Z consumers during the transition to college through a combination of streaming media, creator content, shoppable experiences, physical activations and live entertainment. Developed by Amazon Ads’ Brand Innovation Lab, the campaign brings together Gatorade, Michael Kors and SharkNinja, with…
Sports prediction and fantasy platform Underdog is launching a national brand campaign featuring actor Paul Walter Hauser as “The Dog,” expanding its media strategy across broadcast, streaming, CTV, programmatic, audio, social and out-of-home channels ahead of football season. The campaign represents Underdog’s first major creative initiative with independent agency Curiosity, which was appointed the company’s…
Creator-led programming is moving further into connected television as Sabio Holdings expands the distribution of its Creator TV FAST channel through VIZIO’s WatchFree+ service. The agreement adds Creator TV to VIZIO’s free, ad-supported streaming environment, giving viewers access to programming built around digital creators but packaged for the television screen. The channel joins six other…
The American Advertising Federation (AAF) has unveiled the 2026 class of its Advertising Hall of Achievement (AHOA), honoring eight executives whose work reflects the evolving priorities of the advertising and marketing industry. Established to recognize professionals under the age of 40, the Hall of Achievement celebrates leadership across advertising, media, marketing, technology, and brand strategy….
Connected TV advertising platform FreeWheel has introduced Video Content Report, a new reporting capability within Buyer Cloud designed to provide advertisers with series-level transparency across premium CTV campaigns. Powered by publisher-authorized impression data from FreeWheel Streaming Hub, the tool enables agencies and brands to verify where their ads appeared across premium streaming content, addressing a…
FREDERICK, Md., July 22, 2026 – Adwave, the self-serve, AI-powered connected TV (CTV) advertising platform, today introduced Waverunner, an always-on performance advertising platform for small and medium-sized businesses that combines creative production, ad placement, and measurement across streaming, social, video, and display in a single self-serve tool. Waverunner extends Adwave’s CTV advertising technology beyond the television screen….
Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…
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