The American Advertising Federation (AAF) has unveiled the 2026 class of its Advertising Hall of Achievement (AHOA), honoring eight executives whose work reflects the evolving priorities of the advertising and marketing industry. Established to recognize professionals under the age of 40, the Hall of Achievement celebrates leadership across advertising, media, marketing, technology, and brand strategy….
Connected TV advertising platform FreeWheel has introduced Video Content Report, a new reporting capability within Buyer Cloud designed to provide advertisers with series-level transparency across premium CTV campaigns. Powered by publisher-authorized impression data from FreeWheel Streaming Hub, the tool enables agencies and brands to verify where their ads appeared across premium streaming content, addressing a…
FREDERICK, Md., July 22, 2026 – Adwave, the self-serve, AI-powered connected TV (CTV) advertising platform, today introduced Waverunner, an always-on performance advertising platform for small and medium-sized businesses that combines creative production, ad placement, and measurement across streaming, social, video, and display in a single self-serve tool. Waverunner extends Adwave’s CTV advertising technology beyond the television screen….
Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…
Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…
India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…
New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…
June 10, 2026 – New York, NY – Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at scale. The partnership delivered a 98.2%…
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