Friday, October 2, 2026
Peer39 Report Challenges Brand Safety in CTV Buying
OGDstudios Launches Hybrid AI for Luxury Ad Production
StackAdapt Puts Connected AI at Center of Ad Workflows
Creative Intelligence Moves From Testing to AdTech Operations

AdTech Edge

Latest AdTech News, Media Buying & AI Marketing

Random News
Peer39 Report Challenges Brand Safety in CTV Buying
OGDstudios Launches Hybrid AI for Luxury Ad Production
StackAdapt Puts Connected AI at Center of Ad Workflows
Creative Intelligence Moves From Testing to AdTech Operations

AdTech Edge

Latest AdTech News, Media Buying & AI Marketing

Random News
Latest Post
Peer39 Challenges CTV Brand Safety Gaps

Peer39 Report Challenges Brand Safety in CTV Buying

OGDstudios Brings Hybrid AI to Ad Production

OGDstudios Launches Hybrid AI for Luxury Ad Production

StackAdapt Expands AI Advertising Workflows

StackAdapt Puts Connected AI at Center of Ad Workflows

Creative Intelligence Enters AdTech's Next Phase

Creative Intelligence Moves From Testing to AdTech Operations

Guideline Launches WRAP Cloud for TV Analytics

Guideline Launches AI-Powered WRAP Cloud for TV Analytics

Lacuna Launches Full-Stack Programmatic Platform

Lacuna Launches Full-Stack Programmatic AdTech Ecosystem

Teads, Koddi Bring OpenRTB to Retail Media

Teads, Koddi Bring OpenRTB to Onsite Retail Media

DOOH Store Locators Influence Consumer Intent

Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

ShopMy Launches Creator Ads Platform

ShopMy Turns Creator Content Into Performance Ads

Byrna Expands iHeartMedia Ad Strategy

Byrna Shifts iHeartMedia Spend Toward Broader Audio Reach

Home » CTV Advertising » Page 2

CTV Advertising

Jamloop CTV Advertising Measurement Platform Launch

Jamloop Advances CTV Advertising Measurement With Incrementality

BusinessWire06 mins

Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…

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StackAdapt Political AdTech Targeting Suite Launch

StackAdapt Launches Political Ad Targeting Suite for 2026

BusinessWire06 mins

StackAdapt has launched a new political advertising targeting and measurement suite designed to help U.S. political campaigns build voter audiences, measure campaign impact, and optimize digital media performance while campaigns are still active. The platform combines voter intelligence, audience activation, and measurement capabilities through the StackAdapt Voter Graph, allowing political advertisers to make faster decisions…

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CTV Identity Resolution Gets a Quality Boost

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

AdTech Edge05 mins

NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Adstra, a leading provider of data and identity solutions, today announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To validate ICS in practice, Adstra partnered with InterMedia…

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GTPL Hathway Q1 FY27 Revenue Crosses ₹1,000 Crore

GTPL Hathway Revenue Crosses ₹1,000 Crore as Broadband Growth Accelerates

PR Newswire05 mins

India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…

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Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

AdTech Edge03 mins

New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…

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