Liberty Media plans to offer $600 million of convertible senior notes in a private transaction, with proceeds expected to support capped call transactions tied to its 2027 convertible debt, repay portions of that debt and fund broader corporate needs. The financing could give the media and entertainment company additional flexibility as it manages capital across…
The migration of television audiences from broadcast and cable to streaming services has fundamentally changed how advertisers reach local consumers. While connected TV has become an increasingly important advertising channel, local media buying remains fragmented across dozens of streaming platforms, creating operational complexity for businesses seeking efficient regional campaigns. FreeCast’s latest announcement targets that challenge…
EDO, a TV outcomes measurement company, has released its FIFA World Cup 2026 advertising performance rankings, analyzing more than 1,200 brand ads across 22 categories to identify which campaigns generated the strongest consumer engagement. The ranking highlights Kalshi, Oura Ring, AT&T, Adidas, and other brands that achieved the highest immediate mid-funnel outcomes based on EDO’s…
Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…
StackAdapt has launched a new political advertising targeting and measurement suite designed to help U.S. political campaigns build voter audiences, measure campaign impact, and optimize digital media performance while campaigns are still active. The platform combines voter intelligence, audience activation, and measurement capabilities through the StackAdapt Voter Graph, allowing political advertisers to make faster decisions…
NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Adstra, a leading provider of data and identity solutions, today announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To validate ICS in practice, Adstra partnered with InterMedia…
India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…
New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…
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