Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence NEW YORK, Sept. 29, 2026 — Starling today announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for…
Magnite is expanding its agentic advertising infrastructure beyond digital and streaming inventory, adding support for linear and addressable television, digital audio, high-impact display and online video. The move positions Magnite Orchestration as a coordination layer intended to let buyer and seller AI agents discover, evaluate, activate and optimize media through a shared environment. The announcement,…
Amazon Ads has launched “First Day Ready,” a multi-brand campaign designed to connect advertisers with Gen Z consumers during the transition to college through a combination of streaming media, creator content, shoppable experiences, physical activations and live entertainment. Developed by Amazon Ads’ Brand Innovation Lab, the campaign brings together Gatorade, Michael Kors and SharkNinja, with…
Creator-led programming is moving further into connected television as Sabio Holdings expands the distribution of its Creator TV FAST channel through VIZIO’s WatchFree+ service. The agreement adds Creator TV to VIZIO’s free, ad-supported streaming environment, giving viewers access to programming built around digital creators but packaged for the television screen. The channel joins six other…
Programmatic CTV buying is gaining audience scale, but advertisers still face a basic visibility problem: knowing exactly what programming surrounds an ad impression. Gracenote, Nielsen’s content intelligence business, is addressing that gap through its first integration with a demand-side platform, bringing show-level content signals and reporting into The Trade Desk. Announced August 27, the partnership…
anela Media has promoted Andrés Rincón to executive vice president of revenue, expanding his remit across sales, go-to-market strategy, agency relationships and commercialization as the Hispanic-focused media company seeks to build on recent marketplace growth. Rincón has spent six years at Canela and will now oversee the company’s broader revenue organization. The promotion comes after…
FreeCast, Inc. (Nasdaq: CAST) plans to relaunch the Investor News Channel as a 24/7 global Free Ad-Supported Streaming Television (FAST) network, targeting November 2026. The company says the redesigned service will combine financial news, CEO interviews, business documentaries, investment commentary and entrepreneurship programming with an advertising-supported streaming model. The move gives FreeCast another opportunity to…
Liberty Media plans to offer $600 million of convertible senior notes in a private transaction, with proceeds expected to support capped call transactions tied to its 2027 convertible debt, repay portions of that debt and fund broader corporate needs. The financing could give the media and entertainment company additional flexibility as it manages capital across…
The migration of television audiences from broadcast and cable to streaming services has fundamentally changed how advertisers reach local consumers. While connected TV has become an increasingly important advertising channel, local media buying remains fragmented across dozens of streaming platforms, creating operational complexity for businesses seeking efficient regional campaigns. FreeCast’s latest announcement targets that challenge…
EDO, a TV outcomes measurement company, has released its FIFA World Cup 2026 advertising performance rankings, analyzing more than 1,200 brand ads across 22 categories to identify which campaigns generated the strongest consumer engagement. The ranking highlights Kalshi, Oura Ring, AT&T, Adidas, and other brands that achieved the highest immediate mid-funnel outcomes based on EDO’s…
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